Take a Cab, Buy A Lipstick
Beginning this morning (thursday, 2/9) for five days, passengers taking any of the 50 New York cabs with a Glamour magazine topper that’s parked at either The Standard Hotel or at the Conde Nast headquarters at Times Square will get both a free ride anywhere in New York and, more importantly forGlamour and the VeriFone Media, the chance to buy luxury beauty products right from the seat of the cabs.
The 50 cabs equipped with VeriFone Media screens are also outfitted with technology allowing passengers to purchase beauty products by swiping their smart phones over special tags inside the cab.
Passengers will get the free cab ride for being part of the five-day Fashion Week event. By doing this, they will see a three-minute video loop on either Lancomblipstick, Lancomb eye makeup or Yves St.Laurent Touche Eclat complexion highlighter. Screens will show programming from Glamour on beauty trends, with makeup artists from L’Oreal brands Lancome and Yves Saint Laurent doing demonstrations.