New Book: PRN’s Dr. Raymond Pettit Contributes Chapter in 'Leading Edge Marketing Research'
PRN’s Vice President of Research and Author Dr. Raymond Pettit Contributes Chapter in Leading Edge Marketing Research, New Marketing Research Reference Book
Dr. Pettit invited to participate as special expert on market research
SAN FRANCISCO, Calif., March 14, 2012 – Premier Retail Networks, LLC (PRN), a global leader in digital place-based media services, today announced that Dr. Raymond Pettit, PRN vice president of market research, contributed a chapter in the new marketing research reference book entitled Leading Edge Marketing Research: 21st-Century Tools and Practices (SAGE, November 2011.) Editors Bob Kraden, Gerry Linda and Mel Price invited well-known, thought-provoking experts to provide chapters in their area of expertise.
“It is an honor to be part of this cutting-edge book, in affiliation with such well-known colleagues in the marketing research industry,” said Dr. Pettit. “Online research using consumer panels continues to grow in importance. I am pleased to have managed the industry’s largest research study on the topic and share the learnings and results that ultimately benefit advertisers and retailers alike as they seek to listen to and better understand their shoppers.”
Dr. Pettit’s chapter, “Panel Online Survey and Research Quality,” is featured in the section of Leading Edge Marketing Research on marketing industry research trends and addresses improving the quality of online survey research using consumer panels. In this chapter, Dr. Pettit traces the history of consumer panels to the current technology-based systems that have become ubiquitous. He also provides a framework for improving online research quality and presents the results of a major study he ran at the Advertising Research Foundation.
At PRN, Dr. Pettit maintains responsibility for a multi-faceted research and analytics program. He joined PRN from the Advertising Research Foundation, where he was SVP, research and standards, from 2008 to 2010. His career has been focused on advanced analytics and marketing science consulting, writing and presenting at major industry conference events in the United States and internationally. He is the author of Market Research in the Internet Age: Leveraging Technology for Market Measurement and Consumer Insight (John Wiley & Sons).
About Premier Retail Networks, LLC
Premier Retail Networks, LLC (PRN) provides digital place-based media services that enable retailers and marketers to reach consumers in more than 8,550 locations in the U.S. and Mexico. PRN works with leading retailers, advertisers, content and technology companies to create and deliver place-based media that engages, informs and motivates consumers where they shop, eat and socialize. PRN’s retail customers include Acme Markets, Albertsons, Associated Food Stores, BJ’s Wholesale Club, Costco, Jewel-Osco, Meijer, Pathmark, Sam’s Club, Shaw’s, ShopRite, Star Market, Target, Walmart Stores and Walmart Mexico. Through advertising sales relationships with Retail Entertainment Design and indoorDIRECT, PRN also represents the in-venue networks located in Fred Meyer and Fry’s Marketplace retail stores, and in a number of leading quick service restaurants. PRN’s programming alliances include major television networks and other media properties, as well as movie studios, record labels and magazine and newspaper publishers.
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