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Digital Place-based Advertising Association Adds PlayNetwork and Roberts Communications to Member Ro

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NEW YORK, May 3, 2012-- The Digital Place-based Advertising Association (DPAA) announced today that PlayNetwork and Roberts Media Network have joined the association’s roster of members. The DPAA represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium.

Susan Danaher, president & CEO, DPAA, said, “We are pleased to welcome PlayNetwork and Roberts Communications to our growing ranks. We look forward to working closely with them on industry issues and to assisting them with their outreach to the advertising community.”

PlayNetwork is a global leader in providing exceptional media experiences to more than 250 global businesses including Starbucks, Gap, Nordstrom, Holiday Inn and Steve Madden.  PlayNetwork focuses on connecting the voice of brands to consumers across multiple touch points including branded music, in-store messaging, new media and video.  A select group of the company’s networks offer third party advertising opportunities; these ad networks run on more than 7,000 screens across 2,500 locations reaching more than four million shoppers and diners each week with coverage in 197 DMAs targeting decision-making Alpha Moms 25-49 with children, Young Adults 18-34, and a Pay Day Loan and Check Cashing Facilities.

Roberts Media Network is a global media company that focuses on delivering the avid sports fan to brands and ad agencies.  Roberts’ distribution network delivers the United States, Canada, Mexico, The Caribbean, Central America, South America and Western Europe on multiple advertising platforms, reaching hyper-targeted avid sports fans throughout their daily life cycle: in their home on the Dish Network, on their mobile phones, in their print publications, at the bars they frequent, the casinos they visit and the racetracks they attend, along with providing live and replay videos to the websites they visit.

About DPAA

Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising. For more information please visit www.dp-aa.org.

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