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Digital Place-based Advertising Association Names First Suppliers to Board of Directors

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NEW YORK, July 11, 2012-- The Digital Place-based Advertising Association (DPAA) announced today that it has elected two industry suppliers to its board of directors, a first for the association made possible by a recent amendment to DPAA’s bylaws allowing suppliers to serve on its board alongside network operators.

Joining the DPAA board are Brian Dusho, president and CEO of BroadSign International, and Pierre Richer, president & CEO of NEC Display Solutions.

Sue Danaher, president & CEO of DPAA, said, “The addition of Brian and Pierre to our board  broadens our base of expertise and is certain to lead to more robust discussions on issues of interest to all parties in the digital place-based media landscape. This is a significant step forward for our organization and the digital place-based media industry.”

Dusho commented, “As a fervent advocate and long-time supporter of the DPAA’s role in promoting the adoption of industry standards, I am both honored and humbled to be one of the first vendors named to its board of directors. In doing so, the DPAA recognizes the solidarity that its vendors have shown in promoting industry awareness to the masses.’’

Dusho has been president & CEO of BroadSign International since 2009. He joined the company in 2003 and served as chief strategy officer and executive vice president. Before joining BroadSign, Dusho’s most recent positions were co-founder of AV Nation, president and founder of Synapse Digital and president of Hoffman Video Systems. He also served in a variety of management and sales positions at MCSI, Intellisys Group, Technical Innovation, Baker Audio and YKK Corporation.

Richer said, “It’s an honor to be part of this great organization that does so much for our industry.  There is still much work that needs to be done for advertisers and agencies to realize the full potential of our medium, but I’m confident the DPAA and its members will continue to rise to the occasion and promote the full benefits of digital place-based advertising.”

Before becoming president and CEO of NEC Display Solutions, Richer ran the NEC Visual Systems Division as senior vice president and general manager and also served as the division’s vice president of sales and new business development. Richer founded the VUKUNET initiative, a universal ad serving web platform that connects advertising agencies with digital place-based network inventory.  Before joining NEC, Richer spent almost a decade at InFocus Corporation in a variety of roles.

About DPAA
Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising. For more information please visit www.dp-aa.org.

About BroadSign
BroadSign International, LLC (www.broadsign.com) is the leading worldwide provider of software-as-a-service for digital signage networks. The software allows networks to target out-of-home audiences, place advertising or promotional campaigns, play back scheduled content on each screen and account for campaign performance.

Some of the world's largest and most successful digital signage networks run on BroadSign's platform. They take advantage of its comprehensive functionality, reliability and virtually unlimited capacity for growing networks without adding personnel. BroadSign is consistently ranked among the top three global digital signage software suppliers. The company received the 2012 Global Growth Leadership Award in the Digital Signage Software market from Frost & Sullivan.

BroadSign's software-as-a-service model offers digital signage networks the freedom to enjoy the full potential of the most advanced software without the burden of building out, staffing and maintaining their own hosting infrastructure.

BroadSign has extensive expertise in digital signage software, media, advertising, and information technology. The company's R&D team delivers the fastest time-to-market development of both forward-looking functionality and the features to meet its clients' short-term needs.

BroadSign also enables multi-network campaign execution for DOOH media aggregators via its Open API platform. BroadSign's corporate office, operations, support and development facilities are in Montreal, Canada.

About NEC Display Solutions of America, Inc.
Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc. is a leading designer and provider of innovative desktop LCD monitors, commercial- and professional-grade large-screen LCD displays, a diverse line of multimedia and digital cinema projectors, and integrated display solutions. NEC Display Solutions develops leading-edge visual technology and customer-focused solutions for a wide variety of markets, including enterprise, healthcare, education and digital signage. For additional information about NEC Display Solutions of America monitors, consumers can call (866) NEC-MORE, or visit the website at www.necdisplay.com. For digital images, please visit http://necdisplay.com/digital-media-library.

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