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Campus Nation Network and DigiCast Networks Join Digital Place-based Advertising Association

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NEW YORK, July 18, 2012-- The Digital Place-based Advertising Association (DPAA) announced today that it has added two new member networks: Campus Nation Network and DigiCast Networks.

Susan Danaher, president & CEO, DPAA, said, “The digital place-based media industry is rallying around our efforts to present our medium’s compelling story to the advertising community. I look forward to working closely with our newest members – Campus Nation and DigiCast – to continue to grow our share of ad budgets.”

Robert Alpert, chairman of Campus Nation, said, “Campus Nation is changing students’ perceptions of the typical college bookstore. Our screens reach on-the-go students through fun content and mobile interaction that engages them well beyond the walls of the store. We look forward to working with DPAA in support of their efforts to increase digital place-based media’s share of the advertising pie.”

 Chris Lanman, senior vice president, DigiCast, commented, “As we continue to grow our business we see a real benefit to joining DPAA because of the access it provides to research, case studies, best practices and much more.  We also look forward to contributing to DPAA by sharing our own insights and success stories, and to having a voice in the direction of the digital place-based media industry."

 About Campus Nation
Campus Nation is a digital place-based network specifically targeted to the educated 18-24 year old audience. Campus Nation has the most targeted digital place-based network in the industry and reaches young adults through a sophisticated network of 42-55 inch flat panel screens strategically placed in college campus bookstores across the United States. The digital signs secure an average dwell time of six minutes, leading to approximately five million college student impressions per month based on actual cash register receipts. 

 About DigiCast Networks
DigiCast Networks, a division of Brite Media Group, is a digital media company specializing in out-of-home video and audio advertising solutions.  The DigiCast network consists of audio advertising at gas stations (Gas Station Radio), digital banner ads wrapped around live TV in restaurants (Restaurant Network) and full-motion video and digital billboard advertising in cafés (Café Network). DigiCast is installed in 2,300 exclusive locations and reaches more than 11.6 million consumers per week.

 

About DPAA
Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising. For more information please visit www.dp-aa.org.

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