DPB MEDIA REVENUE GROWTH RATE WAS SIX TIMES THAT OF TOTAL MEASURED AD SPENDING FOR 1st HALF OF 2011
NEW YORK, October 8, 2012-- The Digital Place-based Advertising Association (DPAA) announced today that the growth rate for the industry sector was six times that of total measured ad spending, according to data from Miller, Kaplan, Arase and Kantar Media.
Miller, Kaplan, Arase reported that digital place-based (DPb) media grew by 11.8% from Jan-June 2012 over the same period last year, while Kantar Media data revealed that total measured media for the same period increased by 1.9%.
“The growth in the sector continues apace with strong momentum,” said Susan Danaher, president & CEO, DPAA. “In 2011, PQ Media reported that DPb as a sector grew 13.2% versus the prior year. With double digit growth in the first half of 2012, DPb continues to be a highly desired media choice because of its ability to engage consumers at the right time, in the right place and when they are in the right mindset. DPb networks offer a powerful solution to marketers who want to reach light television viewing, on-the-go consumers in contextually relevant settings.”
Advertising Revenue Growth
Total U.S. Advertising: +1.9% Jan-June 2012 vs. Jan-June 2011
Sources: Miller, Kaplan, Arase for digital place-based media, and Kantar Media for all other media
Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising. For more information please visit www.dp-aa.org. Twitter: @DPAAds
Mark Braff / Braff Communications LLC / 201-612-0707 / mbraff@braffcommunications,.com