DIGITAL PLACE-BASED ADVERTISING ASSOCIATION ANNOUNCES NEWEST MEMBER: VERIFONE
NEW YORK, Jan. 27, 2012-- The Digital Place-based Advertising Association (DPAA) announced today that VeriFone Systems, Inc. (NYSE: PAY), has joined the association as its newest member.
VeriFone Media combines the highly-targeted delivery of the VeriFone Digital Network (VNET) in taxis and at gas pumps with the wide reach of traditional out-of-home on taxis and transit vehicles, delivering over 130 million monthly digital advertising impressions and 1.5 billion daily traditional impressions across 30 cities in the U.S. and U.K. A leader in the emerging field of payment enabled media, VeriFone delivers a unique combination of accountable, captive media with world-leading payments technology create the only digital out-of-home platform that allows consumers to truly watch, interact and transact.
Susan Danaher, president of the DPAA, said, “We are delighted to add VeriFone Media to our growing member roster and look forward to working closely with them to advance their business as well as that of the digital place-based media industry overall.”
Chris Polos, vice president of media with VeriFone, said, “As we continue to grow our digital network presence it is increasingly important for us to have a seat at the table on matters of importance to the industry. We plan to be actively involved in DPAA activities and will utilize their many resources to assist our sales efforts.”
The digital place-based sector is looking to continue the strong growth it experienced in 2011. Revenue growth percentage (16.1%) for the first half of 2011 over the same period in 2010 exceeded overall U.S. ad industry growth (3.2%) by a 5:1 margin. Digital place-based media’s strong showing during the first half of 2011 followed a 25% growth rate for the sector – to an estimated $1.1 billion – in 2010. Full-year results for 2011 are expected to be available in February.
About VeriFone Systems, Inc. (www.verifone.com)
About DPAA (www.dp-aa.org)
Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising.
# # #
Mark Braff / Braff Communications LLC / 201-612-0707 / firstname.lastname@example.org