Vector Media Becomes Newest Member of Digital Place-based Advertising Association
NEW YORK, Nov. 28, 2012-- The Digital Place-based Advertising Association (DPAA) announced today that Vector Media has joined the association as its newest member.
Vector Media, which offers diverse advertising opportunities to reach on-the-go consumers, is adding digital-out-of-home networks to its traditional offerings. These digital networks are in the travel and lifestyle space and offer unique environments to capture consumers.
Susan Danaher, president & CEO, DPAA, said, “Vector Media is a rapidly growing company that brings a broad-based perspective to our organization. We look forward to their active participation in our many initiatives.”
Jay Goldstein, manager, digital-out-of-home at Vector Media, said, “We are happy to support Sue and her team at DPAA and are eager to make the most out of our membership as we continue to grow our digital network footprint.”
About Vector Media
Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising. For more information please visit www.dp-aa.org. Twitter: @DPAAds
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Mark Braff / Braff Communications LLC / 201-612-0707 / firstname.lastname@example.org