DPAA to Hold 6th Annual Digital Media Summit on October 22 in NY
NEW YORK, Feb. 14, 2013 – The Digital Place-based Advertising Association (DPAA) announced today that its 6th annual Digital Media Summit will be held October 22 at the New York Hilton. The day–long event will examine critical topics related to digital place-based media, including contextual engagement and planning strategies, and feature case studies presented by leading national advertisers. An exhibit hall also will be open to attendees.
Susan Danaher, DPAA president & CEO, said, “Our annual Digital Media Summit is a must-attend for any agency or digital placed-based network looking to gain actionable insights into our rapidly growing sector. Last year’s record crowd was about evenly split between agencies/brand marketers and networks/suppliers, which resulted in some great exchanges of ideas and networking opportunities. We already have some great ideas percolating for this year’s agenda and will be unveiling them in the coming months.”
Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising. For more information please visit www.dp-aa.org. Twitter: @DPAAds
Mark Braff / Braff Communications LLC / 201-612-0707 / mbraff@braffcommunications,.com