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OVAB becomes DPAA

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The Out-of-home Video Advertising Bureau, or OVAB, the fledgling ad trade association, which for the past three years has been working to bring structure, standards and a marketplace presence to the burgeoning digital out-of-home media marketplace, is changing its name -- and a little bit of its mission -- and it's going a little old school in the process. The new name, ratified by its board on Tuesday, is the Digital Place-based Advertising Association (DPAA).

http://www.mediapost.com/publications/?fa=Articles.printFriendly&art_aid=124842

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