On Campus Media Teams With Campus Special To Give Advertisers Access to Collegiate Demographic
LOS ANGELES (April 22, 2013) – On Campus Media, a leader in Digital-Out-of-Home media and the nation’s largest targeted college-based television network, has teamed up with Campus Special, one of Inc. Magazine’s fastest growing companies three years running, to help small businesses reach the influential university demographic.
Between On Campus Media’s 1,000+ screens at more than 400 campus bookstores that reach more than 4 million students and Campus Special’s network of 7 million college students in over 165 cities, the partnership will give local merchants an unparalleled way to get their message to college students.
Small businesses will be able to target regions, cities or specific campuses with coupons, deals, specials and contests. This partnership will prove especially fruitful to Campus Special’s 20,000+ clients, as they will now have access to students and alumni via digital signage at all of On Campus Media’s partner schools.
"This partnership between On Campus Media and Campus Special will allow local businesses to reach the elusive 18-24 year old demographic in high traffic areas they could not reach before. Students are constantly shopping at their college bookstore, hanging out in coffee shops and dining in the union. This is a great opportunity for local businesses to build their brand awareness and get their message out to college students as they consume engaging content that is relevant to their lives," said Campus Special President and CEO Chau Nguyen.
“We liked Campus Special’s entire approach to connecting local advertisers to college students. For the first time, local advertisers will have the ability to keep their brand and message in front of college students throughout the year on our network. Like the national brands that currently advertise with us, local advertisers will now be able to associate themselves with our high quality, relevant digital content engaging college students on the campuses where they live, learn and relax,” said On Campus Media Strategic Partnerships Manager Renee Ostrom.
Starting with Back to School this fall, Campus Special will have branded local segments on select On Campus Network campuses. On Campus Media will also help promote Campus Special’s award-winning internship and job creation program.
About On Campus Media
On Campus Media is the nation’s largest targeted college television network. With more than 1,000 HD screens at more than 400 Barnes and Noble Superstores on college campuses around the country, On Campus Media delivers targeted, interactive advertising, entertainment, news, sports and social media to more than 4 million college students.
On Campus Media has been a hit with such brands as Levi’s, The National Guard, 20th Century Fox, Paramount Studios and dozens of other brands aiming to this hard to reach demographic.
About Campus Special
Named by Inc. Magazine as one of the fastest growing companies in 2010, 2011, and 2012, Campus Special is the nation's largest marketing firm specializing in college students. 7 million college students at over 500 universities each year use Campus Special's printed coupon books, iPhone & Android mobile applications, and online food ordering system.
Started in 2005 in Los Angeles, Campus Special services 20,000 clients in over 165 cities, specializing in print, mobile, online, and digital advertising to the 18-24 year old demographic.
For On Campus Media: Justin Simon, Justin@strivecommunications.com
For Campus Special: Allyson Chandler, firstname.lastname@example.org