DPAA
Summit 2014

NEWS / PRESS

RSS Feed

AdSpace looks to clean up mall metrics

Twitter Facebook

AdSpace Digital Mall Network is hoping to put mall advertising on the same playing field as TV and radio advertising by introducing new audience metrics. Instead of basing Nielsen‟s On Location viewing estimates on traffic counts provided by mall operators, AdSpace is advocating a new metrics model using Scarborough Research’s mall visit estimates as the base.

http://www.mediaweek.com/mw/content_display/news/media-agencies-research/e3i888c20be761d1d657a29e88012234213

Our Members
Campus Nation
Creative Mobile Technologies
Adspace Networks, Inc.
Nielsen Media
Cedar Fair
Zoom Media
ONTrack
CNN Airport
AccuWeather
  © 2014 ALL RIGHTS RESERVED. DPAA.ORG