HMN Acquires Spectrum Health Network & Signs Exclusive Sales & Marketing AMHN
Stamford, CT (Apr 30) -- Health Media Network (HMN), the fastest growing digital point-of-care media company in the U.S., announces the acquisition of the Spectrum Health Network from Allderdice Media Holdings. Simultaneously, HMN has signed an exclusive national marketing and sales agreement with American Minority Health Network (AMHN) which owns and operates the African American Medical Network (AAMN) and the Spanish Language Medical Network (SLMN).
Point-of-care advertising facilitates conversations between doctors and patients at the care delivery site with a documented immediacy that drives specific patient actions and requests. HMN’s acquisition of Spectrum Media’s turnkey communications network for doctors through IP addressable networks and AMHN’s video education assets and programming will help produce greater awareness of the benefits of preventative healthcare practices and compliance with doctor recommendations.
“This acquisition and marketing agreement allows HMN to offer advertisers and managers of DTC and OTC brands a significant increase in reach, impressions and ROI to even more highly-targeted consumer audiences at a time when they are most receptive to communications – in the physician’s waiting room,” said Christopher Culver, president and CEO at HMN. “Better informed patients are more likely to follow physician suggestions and recommended dosing strategies.”
Spectrum Health Network includes approximately 1,500 primary care doctors as well as, diabetes, cardiology and oncology physicians. AMHN provides video education for medical practices serving the minority market.
AMHN’s President, Shaneeka James, continues in her role with the company. She directs the company’s subscription effort, continually building and expanding the network’s educational content distribution in minority medical offices throughout the U.S. as well as working directly with advertisers and appearing on-camera as the company’s spokesperson. “AMHN has created a viable solution to meet the needs of physicians who are constantly searching for ways to better inform their patients and for advertisers that are searching for ad space to communicate specific products to Hispanics and African-Americans,” said James.
“HMN continues to validate its commitment to being the fastest growing IP-addressable digital point-of-care company,” said Culver. “We lead the industry in network diversity through our ability to offer advertisers and brand managers multi-platform opportunities to reach more consumers at a pivotal time – at the point-of-care.”
About Health Media Network (HMN):
About Spectrum Media
Spectrum Health Network specialized in digital point-of-care marketing in California with a focus on large group practices of primary care, diabetes and cardiology.
America’s Minority Health Networks (AMHN) is a place-based provider of digital video education for medical practices who primarily service minorities. AMHN delivers programming to produce a greater awareness of the benefits of preventative healthcare practices. AMHN is currently viewed in doctors’ offices nationwide by over 512,000 patients each month.