NPRP Outdoor Media names Daniel Wilkins Senior Vice President
Los Angeles, CA—(July 17, 2013) NPRP Outdoor is proud to announce the hire of outdoor industry veteran Daniel Wilkins as Senior Vice President. The announcement was made today by Brad Magers, CEO of NPRP Outdoor Media. Daniel will be responsible for building east coast operations of the company and will assist the executive team in creating strategic client partnerships.
Daniel brings over thirteen years of experience to NPRP. Before joining the agency, Daniel was CEO of Wilkins Media Company, one of the largest and oldest outdoor media agencies in the US. During his tenure at Wilkins Media Company he led the agency to win Media Week’s “Media Plan of the Year” Award and successfully launched n2, the first media agency solely dedicated to the planning and buying of digital place-based media.
In August of 2012, he negotiated the sale of both his companies to a private investment group. Daniel currently holds multiple advisory board positions for outdoor advertising trade associations, is a consultant for several hedge fund and venture capital groups on both the out-of-home and digital place-based industries and mentors high school students on developing a business from start to finish via the JA Fellow program.
“Daniel brings instant credibility and a proven track record of leadership success to the NPRP Outdoor Media family. We are confident Daniel’s addition will elevate our agency within the advertising community”, said Magers.
“I have been extremely impressed with what Brad and Lauren have done with their agency in less than two years. What impacted my decision to join their team the most is their unique and genuinely authentic approach to business. They represent a refreshing alternative to the typical out-of-home media agency model and I am excited to be a part of their team.”
About NPRP Outdoor Media-NPRP Outdoor Media was founded in February of 2012 in Los Angeles and established as a Boutique Outdoor Advertising Agency. Our small independent approach gives us the ability to dedicate our talents to each individual client on a personal level and provide extensive attention to detail within the Out-of-Home marketplace. The media world moves at such a rapid pace our mindset is geared toward speed and quick turnaround enabling our clients to be at the forefront of overall media executions. The idea of our shop is not about the mass quantity of clients we can take on but about taking care of the core. By specializing in all aspects of Out-of-Home on a traditional scale as well as a non-traditional scale we take advantage of all facets in every market to obtain overall client objectives. We separate ourselves from other agencies by taking initiative to understand the emerging marketplace and tie in consumer engagement to bring integrated Out-of-Home media strategies to our clients separating them within their given competitive space.
Contact Information / Media Contact: Theresa Morreale