Award-Winning Media Critic and Author Ken Auletta to Speak at Digital Place-Based Advertising Associ
NEW YORK, Oct. 1, 2013-- The Digital Place-based Advertising Association (DPAA) announced today that award-winning media critic and author Ken Auletta will speak at “Video Everywhere” (www.videoeverywhere.com), the association’s 6th annual Summit, on Oct. 22 in New York. Auletta will be interviewed by Barry Frey, president & CEO of DPAA, on how media is changing and what it portends for the future.
Auletta is known for his work as media critic for The New Yorker magazine, a position he has held since 1992, and for writing numerous books, including “Three Blind Mice: How the TV Networks Lost Their Way” (1991), “World War 3.0: Microsoft and Its Enemies” (2001) and "Googled: The End of the World As We Know It" (2009).
He has long been an insightful observer of media trends and was among the first to popularize the idea of the "information superhighway." Auletta has profiled the leading figures and companies of the information age, including Bill Gates, Rupert Murdoch, AOL Time Warner, John Malone, Barry Diller and the New York Times.
Auletta has been named a Literary Lion by the New York Public Library; has won numerous journalism awards; was selected as one of the twentieth century’s top 100 business journalists; and has served as a Pulitzer Prize juror.
“Ken Auletta is one of the world’s most astute observers of the dynamic changes taking place in media consumption and business shifts, and there are few voices as eloquent as his on this subject,” Frey said. “I look forward to sitting down with him at our event and hearing his latest thoughts on the trends that are of enormous importance to everyone in the business.”
The DPAA Summit (www.videoeverywhere.com) will be held at the Hilton New York with more than 450 industry executives -- a majority from the brand and agency side of the business – expected to attend.
The “Video Everywhere” theme reflects the rapid shift to a video agnostic world in which planning and buying are no longer tethered to television alone. Consumers are encountering video content everywhere; out of home, in specific venues and on the go. In this new world order, digital place-based media stands out for its ability to reach consumers at the moment of truth on the way to making brand and purchase decisions.
The event will kick-off with an appearance by celebrity journalist Cat Greenleaf, host of “USA Daytime” and the Emmy Award-winning “Talk Stoop with Cat Greenleaf.” Greenleaf will welcome Summit attendees and conduct an interview with Frey.
Other Summit speakers announced to date include:
Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and works with the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising. For more information please visit www.videoeverywhere.com. Twitter: @DPAAds
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