DPAA
Summit 2014

NEWS / PRESS

RSS Feed

DPAA Adopts New Membership Rate Structure for Research and Technology Companies

Twitter Facebook

Move Prompted by Strong Demand from Mid-Sized and Niche Companies Following Record-Setting DPAA Video Everywhere Summit in October


NEW YORK, Dec. 12, 2013— The Digital Place-based Advertising Association (DPAA) announced today that it is implementing a new membership rate structure for research and technology companies. The new structure features a graduated rate card in which dues for research vendors are based on digital place-based media billings, and dues for technology suppliers are based on company billings. Previously, all research and technology members paid the same flat fee regardless of their size.

 “In addition to generating record attendance and great energy for the digital place-based industry, our Video Everywhere Summit in October prompted tremendous interest in membership from mid-size and niche companies,” according to Barry Frey, president and CEO, DPAA. “The new rate structure will make our organization more inclusive by enabling these research and tech companies to join at rates commensurate with their revenues. This graduated membership rate structure will allow us to bring a wider range of important technology and research companies under the DPAA umbrella.”  

The new fee structure was approved at a DPAA board meeting in New York on December 3.

 

About DPAA

Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and works with the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising. For more information please visit www.videoeverywhere.com

 

 Twitter: @DPAAds

Facebook: facebook.com/DPAAorg

YouTube: youtube.com/user/dpaavision

 

CONTACT

Mark Braff

Braff Communications LLC

201-612-0707

mbraff@braffcommunications.com

Our Members
BroadSign
RMG Networks
AMI Entertainment Network, LLC
Life Time Fitness
Adspace Networks, Inc.
Access Sports Media
EYE Corp Media
Vector Media
VeriFone Media
  © 2014 ALL RIGHTS RESERVED. DPAA.ORG