Titan Hires Wall Street Journal Office Network Leader To Head Digital Growth
Margit Kittridge to become Vice President, Head of Digital
NEW YORK, April 1, 2014 /PRNewswire/ -- Titan, the leader in People in Transit advertising, has hired Margit Kittridge, the former Executive Director of Marketing and Digital Business Development at The Wall Street Journal Office Network, to lead its digital division. In a new position for Titan - Vice President, Head of Digital - Kittridge will be tasked with overseeing the ad firm's digital network as well as leading its growth.
Titan has over 2,000 digital screens across its Transit Authority and Airport assets, including 115 Digital Urban Panels currently being installed above Chicago Transit Authority subway entrances within the city's central loop. In addition, Titan also markets United Airlines' vast digital network in the U.S.
Digital expansion and innovation is one of Titan's areas of focus as it continues to grow and outperform the market. As the company's digital network expands, so does its desire to deliver innovative ways for advertisers to use and buy its media. Kittridge's digital and traditional Out-of-Home background at Wall Street Journal Office Network and before that Annalect, the data and technology unit of Omnicom, Tribune Media Group, Starcom, Mediavest Group and Leo Burnett provides her with the ideal to shape the digital future of Titan and the wider industry.
"Margit is one of the most innovative thinkers in the Digital Place-Based and OOH space and we're delighted she's joining us in this newly created role," said Dave Etherington, Titan's EVP of Marketing and Mobile. "Margit has a thorough understanding of where the industry is today, as well as a vision for the future and the strategies and we need to implement to get us there. Her planning, buying and selling experience will help us create relevant and smart digital platforms for advertisers."
In addition to enhancing Titan's digital sales and marketing efforts, Kittridge will also establish new trading platforms and network partnerships, advise on business development and lead new integrations. "I am really excited to be joining Titan at a time when there is so much opportunity for growth and innovation. Titan's leadership is forward thinking and passionate about delivering market leading digital products at scale," said Kittridge.
Titan provides sales, marketing, creative, research and maintenance of advertising for airports, bus, rail, bulletins, telephone kiosks, street banners and street furniture. It also leads the way in the development and successful introduction of market leading digital out-of-home and mobile platforms. Titan furnishes national and local clients with creative media solutions in 46 North American markets including New York, Los Angeles, New York, Chicago, Philadelphia, Boston, San Francisco, New Jersey, Dallas, Pittsburgh, Seattle, Minneapolis/St. Paul, Charlotte, Orange County and Westchester County, NY.
Copyright (2014) PR Newswire. All Rights Reserved