ELEVATE DIGITAL SELECTS ADSPACE DIGITAL MALL NETWORK AS EXCLUSIVE SALES PARTNER FOR INTERACTIVE DIGI
Chicago-based interactive technology company partners with Adspace to sell ads across network of 400 interactive displays.
Chicago – April 2, 2014 – elevate DIGITAL, a leading developer of street-level digital interactive technology, announced today a partnership with Adspace Networks, the leading provider of digital video advertising in malls. Adspace will sell traditional digital and interactive advertising across elevate’s network of 400 interactive digital displays to be deployed in 40 shopping malls across the United States.
elevate’s free-standing units have an interactive screen on one side, and a traditional non-interactive screen on the other side. Adspace will add the non-interactive screens to its digital mall-based video network, and also offer advertisers the opportunity to develop content for the interactive screens.
“By bringing interactive technology and media to the top mall locations in the country, we’re able to make the shopping experience truly engaging,” said George Burciaga, CEO and founder of elevate DIGITAL. “Through this partnership, advertisers can now engage shoppers when and where they are closest to purchase through connective ads and integration with mobile and social media.”
Adspace’s current digital mall network reaches 48 million individuals each month through digital video advertisements. With elevate, Adspace will be able to help its existing advertiser base achieve greater reach and even higher levels of engagement through the use of interactive technology.
As with its other deployments, elevate DIGITAL’s interactive will provide informative content, interactive applications and connective advertising to enhance the shopping experience for mall patrons. The interactive screens are equipped to easily share content with mobile devices and social media, allowing anyone to take information on the go.
“Through this partnership, Adspace will expand its footprint to 234 Class A malls in 53 markets, representing 68 percent of the U.S.,” said Eric Steinert, EVP, Business Development, Adspace Networks. “This expansion provides our clients with even greater reach, while also allowing them to increase engagement through interactive functionality.”
The elevate DIGITAL network is already active at high-traffic locations in Chicago, Las Vegas and Milwaukee.
For more information, visit www.elevateDIGITAL.com.