BroadSign International, LLC and LocaModa Join Forces to Amplify Digital Signage with Social and Mob
BroadSign International, LLC and LocaModa Join Forces to Amplify Digital Signage with Social and Mobile Media Capabilities
by on MAY 4, 2014
BroadSign International, LLC. and LocaModa Inc, have signed a strategic agreement to jointly market and sell LocaModa’s patented social and mobile cross-channel media solutions to networks powered by BroadSign digital signage software.
By combining efforts BroadSign and LocaModa will be able to meet the advertisers’ demand for a technology that can enable filtered, “brand-safe”, real-time social media over multiple channels including public signage.
“LocaModa’s award-winning work with major brands has proven that connecting digital place-based screens to mobile and web screens generates measurable enagement and greater audience awareness, enabling better ROI for advertisers and networks. We are delighted to offer these capabilities to our client networks,” said Brian Dusho, CEO of BroadSign.
Stephen Randall, CEO of LocaModa, commented, “Social media, when executed in a brand-safe and scalable solution, is becoming an integral part of digital signage. Over the past twelve months, such applications have moved from being a tactical signage feature to being a critical piece of networks’ and brands’ strategic future. We’re excited to see companies of BroadSign’s reputation and scale leverage our platform for their customers.”
LocaModa’s recent campaigns include those executed for Levis, GAP, One Direction/Sharpie, Titanic Blue-Ray, Mexico Taxi Project and Clorox “Bleach It Away”.
Randall will be presenting an overview of social media-amplified digital signage at BroadSign’s First Annual Client Summit, on February 26, 2013 at the Aria Resort and Casino.