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enVu Plays on Consumer Engagement, Launches DigitalPlay Platform

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enVu Plays on Consumer Engagement, Launches DigitalPlay Platform

Empowering brands to engage audiences through new interactive experiences

 

Dayton, OH, May 20, 2014enVu, a leading out-of-home (OOH) interactive media company and subsidiary ofSTRATACACHE, today announced the launch of its new DigitalPlay platform.

 

window_doubleTurning any location into an attractive environment, DigitalPlay offers unique interactive experiences to connect consumers with brands via touch, mobile, social and augmented reality. Designed to engage audiences and build connections, DigitalPlay empowers brands through a new, exciting outlet to advertise within malls, unique retail locations, special events, conventions and other high-traffic venues.

This new product line offers interactive experiences featuring custom media walls, kiosks, storefront windows and an array of multi-dimensional and 3D event displays. With mobile and social network capabilities built within these experiences, consumers are able to connect on a greater level by sharing what they’ve experienced and building an ongoing brand-consumer relationship, generating greater brand awareness.

In addition to the new product line, enVu also offers valuable analytics and reporting technology. This technology is important when gathering social and mobile data to accurately measure the status of a campaign performance.

“Our parent company STRATACACHE is a leader in creating in-store digital media experiences,” said Jim Farrell, Executive Vice President of Sales at enVu. “We are now taking this technology to the advertising community and creating cost-effective, interactive experiences that engage and connect with the consumer.”

STRATACACHE, one of the world’s largest digital signage companies, launched enVu in 2010 to manage its gestural interactive, digital out-of-home division.

For more information on DigitalPlay, please contact Jim Farrell, EVP Sales for enVu, at jfarrell@envu.com.

 

About enVu

enVu, a wholly-owned subsidiary of STRATACACHE, is an industry-leading media company based in New York City. Leveraging interactivity, mobile applications and social media networks in digital out-of-home (DOOH), enVu provides advertisers and brands with immersive experiences to target audiences, engage consumers and influence purchase decisions. For more information, visit www.envu.com or follow us on Twitter, Facebook and LinkedIn.

 

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