SFX Entertainment joins forces with elevate DIGITAL to create an interactive experience at Electroni
Chicago –June 13, 2014 –SFX Entertainment, Inc., the leading producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals has partnered with Chicago-based elevate DIGITAL to bring street level interactive technology to electronic music festivals across the world. The first event will be the React Presents’ Spring Awakening Music Festival taking place at Chicago’s Soldier Field June 13 – 15, drawing world renowned electronic dance music artists.
elevate DIGITAL will deploy interactive, multi-touch displays in key areas of upcoming music festivals to transform the fan experience. The devices will present new digital and interactive sponsor opportunities, a fun “selfie” photo feature and informational event apps. The elevate displays will also hand-off information to the fans via mobile, email and social, so information can be taken with them. In addition, the displays will showcase after party events so that fans can plan to continue their evening. The after party function will allow the fan to take the location, time and details with them on their personal mobile device as well.
“By bringing interactive digital technology and connective messaging to high profile events and partnering with SFX Entertainment, we’re able to enhance the fan’s festival experience through multi-sensory engagement,” said George Burciaga, CEO and founder of elevate DIGITAL. “This partnership will demonstrate how elevate really enables a meaningful experience while helping to achieve engagement goals for partners and sponsors.”
Fans visiting the displays will have the ability to take a “selfie” photo with a frame co-branded for Spring Awakening and iHeartRadio, Clear Channel’s all-in-one digital music service. Fans will then have the ability to share their photo via email or Facebook. This feature creates added value for festival sponsors, creates a fun and meaningful interaction and extends the messaging beyond the point of contact. The displays are configured to allow sponsors to play videos, brand the exterior of the unit, sponsor applications, and create customized content.
"The digital age offers exciting new ways to enhance the festival experience for the millions of fans attending our events. The elevate screens will provide a way for our fans to share everything from photographs to music to other surprises with their friends everywhere," said Chris Stephenson, CMO of SFX Entertainment.
elevate DIGITAL will partner with SFX to bring the interactive displays to addition electronic dance music festivals across the US this summer. Since its founding in 2011, elevate DIGITAL has deployed screens across several cities. The company has also established partnerships with organizations such as Caesars entertainment, Simon Malls, Garrett Popcorn and BMO Harris bank, and many others.
About elevate DIGITAL
About SFX Entertainment
SFX Entertainment, Inc. is the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals.
SFX's mission is to provide electronic music fans with the best possible live experiences, music discovery, media and digital connectivity. SFX was borne out of the technology revolution and produces and promotes a growing portfolio of live events that includes leading brands such as Tomorrowland, TomorrowWorld, Mysteryland, Sensation, Stereosonic, Electric Zoo, Disco Donnie Presents, Life in Color, Rock in Rio, Nature One, Mayday, Decibel, Q-Dance and React Presents, as well as the innovative ticketing service Flavorus.
SFX operates Beatport, the principal online resource for EMC DJs and a trusted destination for the growing EMC community to discover and stream music, follow DJs and keep abreast of news, information and events, in addition to offering year-round entertainment to EMC fans around the globe through other digital assets.
Additionally, SFX manages FX1, an internal marketing solutions agency for consumer brands targeting the millennial culture.
For elevate DIGITAL
For SFX Entertainment, Inc.