DPAA Adds New Members- AccuWeather, Inc. Cedar Fair, Digital Caddies and Peter J. Solomon Company
NEW YORK, July 10, 2014-- The Digital Place Based Advertising Association (DPAA) announced today that AccuWeather, Inc. Cedar Fair, Digital Caddies and Peter J. Solomon Company have joined the association.
"We have had a strong increase in membership this year with the digital place based advertising sector continuing to heat up and planning well under way for our 7th annual Video Everywhere Summit in November," said Barry Frey, president and chief executive office, DPAA. "We look forward to providing our newest members -- AccuWeather, Cedar Fair, Digital Caddies and Peter J. Solomon Company -- the broad range of services and support that come with belonging to the DPAA."
Membership in DPAA encompasses numerous benefits, including access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
Members also receive discount registration to DPAA's annual Video Everywhere Summit. This year's event -- the 7th annual -- will be held November 4 at the Crowne Plaza Times Square in New York. Details on registration can be found at www.videoeverywheresummit2014.com. Attendees registering before July 31 can enter a drawing to win an additional summit pass by tweeting: "I just registered for the DPAA Video Everywhere Summit on Nov. 4! Register at www.videoeverywheresummit2014.com #DPAA2014."
The Video Everywhere Summit is a must-attend for any marketing, agency and digital placed based network executive seeking actionable insights into the rapidly growing digital place based sector. The 2014 Video Everywhere Summit will be held in New York the same week as two other major media and advertising events: Ad-Tech New York and Customer Engagement Technology World, both slated for Nov. 5-6.
About the New Members
AccuWeather (www.AccuWeather.com)- Every day over a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and 45-Day forecasts with Superior Accuracy™ for nearly 3 million locations worldwide, and recently introduced MinuteCast™ Minute by Minute™ forecasts, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs, and Internet appliances, as well as via radio, television, and newspapers. AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 180,000 third-party websites. AccuWeather has blossomed into the primary weather source for the world from its global headquarters in State College, PA.
Cedar Fair (www.cedarfair.com) is a publicly traded partnership headquartered in Sandusky, Ohio, and one of the largest regional amusement-resort operators in the world, entertaining more than 23 million guests annually. This spring, Cedar Fair launched a company-wide, in-park TV network called FunTV. Designed to engage, entertain and provide a great overall guest experience, FunTV consists of large outdoor HD screens with full audio in the queue area of more than 120 top thrill and family attractions, taking guests behind the scenes of Cedar Fair parks with original programming and other content designed to help them plan their day. Other features include park trivia, news, real-time weather, sports, interactive games and music videos.
Digital Caddies (www.digitalcaddies.net) was founded in 2003 and is the industry leader in the on-course delivery of technology services and content to golfers. The unique access to players comes via an interactive tablet mounted in golf carts, serving up features that golfers, course operators and advertisers want, all in an uncluttered environment. Digital Caddies helps course operators enhance the golfer experience, while allowing marketers the opportunity to reach its powerful audience, The Players Network™-- a growing and extensive community of golfers -- in an exclusive and engaging way. Digital Caddies is committed to ongoing innovation that will deliver valuable content to golfers, allow golf operators to strengthen their customer relationships and allow marketers to reach one of the most sought after and lucrative demographics, the golfer.
Peter J. Solomon Company (www.pjsolomon.com) is a leading independent investment banking firm headquartered in New York City. Founded in 1989, the firm provides owners, boards of directors, chief executives and senior management of public and private companies with strategic and financial advice. PJSC has successfully completed more than 500 strategic and financial advisory assignments in the form of mergers, acquisitions, divestitures, restructurings, recapitalizations, refinancings and fairness opinions. PJSC has also built a successful practice defending companies in proxy and take-over contests. The firm’s clients represent industry leaders in retail, apparel, wholesale and catalogue distribution; e-commerce; media, entertainment, communications and technology; health care, pharmaceuticals and life science; branded and unbranded consumer products and industrial products.
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed based networks by promoting their integral role in the "video everywhere" ecosystem. On behalf of its members, DPAA fosters collaboration between agencies and digital place based networks; provides standards, best practices and industry-wide research; and promotes the effectiveness of digital place-based advertising. Digital place based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell. For more information please visit www.videoeverywhere.com.