ACCESS SPORTS MEDIA AND DIGITAL CADDIES FORM EXCLUSIVE SALES PARTNERSHIP
NEW YORK – August 5, 2014 – Access Sports Media (ASM) and Digital Caddies Inc.
are pleased to announce an exclusive, multi-year sales partnership. Terms of the
agreement were not made public.
Digital Caddies is an industry leader in the on-course delivery of technology services and
content to golfers. The company’s unique access to players comes via an interactive
tablet mounted in golf cars, serving up features golfers, course operators and advertisers
want. Digital Caddies currently has over 8,500 interactive screens installed on more than
125 golf courses in all major markets across the country, with more screens coming
online daily. Digital Caddies is committed to ongoing innovation that will deliver
valuable content to golfers, enhance golf course operations and allow marketers to reach
one of the most sought-after and lucrative demographics. Only one company hits golf’s
marketing sweet spot—Digital Caddies.
The partnership between Access Sports Media, a leader in digital sports sales, and Digital
Caddies will create tremendous value for both companies and is expected to provide new
digital advertising and sponsorship opportunities for ASM’s current and future clients.
“As we continue to evolve from a media company to an all-encompassing sports
marketing firm, expanding assets and diversifying offerings supporting our in-venue pro
sports television network has been a priority for ASM,” explained Bill Meara, CEO of
Access Sports. “Digital Caddies provides a great opportunity for our existing and new
clients to directly reach a highly specific and desired consumer with a clear and concise
“Access Sports Media has a proven track record of driving advertising revenue in the
digital out of home space,” said Ted Bradley, vice president of advertising and marketing.
“The full screen video interstitials and rich media assets served on Digital Caddies
interactive tablets offer a unique fit with Access Sports Media’s network of 20,000 digital
displays, which target active sports fans.”
About Access Sports Media
Access Sports Media (ASM) provides advertisers with video and television
advertising solutions broadcast over its digital network of 20,000 television screens
located in more than 50 MLB, NHL, NBA and NFL venues nationwide. ASM inserts
pre-game and in-game advertising, promotion and content during breaks in the
action. ASM also offers advertisers cross-platform, digital out of home, social
media, mobile and in-venue sponsorship opportunities through its close relationships
with its team partners. ASM’s network engages 70 million sports fans every year
who are passionate about watching the game as they move throughout the stadium
and who are loyal to the sponsors who support their teams.
About Digital Caddies
Digital Caddies tablets install easily on golf cars and connect wirelessly to the Web
through Sprint’s nationwide 3G network, providing the golf course a broad portfolio of
real-time course management tools via GPS-based golf car tracking and communications.
These tools enable course operators to improve the golfer experience, manage pace of
play and increase merchandise and concession sales via real-time promotions. Golf
courses benefit from reduced operating costs by better tracking golf car inventory,
managing driver behavior and forecasting agronomy issues. Digital Caddies is a publicly
traded company (CADY). For more information about Digital Caddies, please visit