BroadSign on Scaling the Industry
DPAA Member Broadsign's Brian Dusho addresses some key points to growing the industry. Read the full article here on ooh-tv
Brian expertly answers some key questions:
What prevents the industry today from becoming a significant player in the media landscape?
Is that what BroadSign tried to address by launching its own booking platform?
Another factor holding back development is a clear name and category for the market. Please explain.
Is the new name DPAA the answer?- A last word about the OVAB name change. It has been received with mixed feelings by OVAB Europe, what’s your opinion?
Let’s talk about BroadSign. Are you seeing a lot of activity in Europe? How does it compare with North-America?