Adspace Cinema Lobby Network Now Included in Nielsen's Place-based Video Report
June Report Shows Combined Mall and Cinema Networks Aggregate 618 Million Impressions among People Age 12+
NEW YORK, Aug. 27, 2014 /PRNewswire/ -- For the first time, the Adspace Cinema Lobby Network will be included in Nielsen's Place-based Video Report, the quarterly industry standard for measuring audience exposures for video networks in place-based locations.
In June, Adspace Networks, Inc., owner of the nation's largest digital place-based network in malls, entered into a joint selling agreement with National CineMedia (NCM) and Cinema Scene to create a new digital place-based network – called the Adspace Cinema Lobby Network – that includes screens in movie theater lobbies. The network consists of 1,700 movie theaters and 3,600 screens in 98 percent of the nation.
The report indicated that the Adspace Cinema Lobby Network generated 168 million gross impressions (P12+) in June, with an average of 3.1 impressions per visitor. The Adspace Digital Mall Network has been measured by Nielsen for the past seven years and aggregated 450 million gross impressions in June. With the addition of the Adspace Cinema Lobby Network, the month of June generated a total of 618 million gross impressions across 1,900 total venues and 6,500 screens.
"The integration of cinema lobbies with malls is proving to be an excellent way to target the millennial demographic," said Bill Ketcham, Executive Vice President/CMO of Adspace. "Our analysis shows that the two networks in combination reach 30 million millennials in four weeks, or 42.1 percent of all A18-34 in the U.S., with an average frequency of 9.5, generating 286 million gross impressions. This is close to the reach of a Super Bowl spot, establishing Adspace Networks as a true mass medium."
About Adspace Networks, Inc. Adspace Networks, Inc. owns and operates the Adspace Digital Mall Network, the largest Nielsen measured digital place-based video network in the country, and the Adspace Cinema Lobby Network, the largest in-lobby video advertising network. The Mall and Cinema Lobby networks provide a national footprint with tremendous scale and particular strength in the top markets, consisting of 1,900 venues and 6,500 screens, in 189 DMAs, representing 98% of the United States. Combined, both networks reach nearly one-third of all adults 18-49 per month, and are particularly effective at reaching teens and young adults. Adspace is a charter member of the Digital Place-based Advertising Association (DPAA), an organization providing standards and best practices for the digital place-based video advertising industry.
CONTACT: Renatta Siewert
KCSA Strategic Communications