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RMG Networks Signs Sales and Marketing Agreement with MTV

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SAN FRANCISCO & NEW YORK --(Business Wire)--

RMG Networks (RMG), a leading digital place-based media company, and MTV, today announced an exclusive partnership that extends the companies' sales and marketing reach through mtvU, MTV's college television network, and across RMG's place-based video networks that reach 35 million consumers every month in locations including gyms, downtown cafés, and major U.S. airlines. As part of the agreement, RMG Networks will become the exclusive digital out-of-home sales representative for mtvU, which reaches nearly nine million 18-24 year old college students across the U.S. The partnership will provide MTV with access to inventory across RMG's networks for tune-in promotion, as well as bring MTV News and MTV's "PUSH" music initiative to new audiences.

"Our partnership with RMG will create compelling new revenue and promotional opportunities for MTV while giving a whole new set of advertisers the ability to tap into mtvU's connection with the influential and hard-to-reach college audience," said Stephen Friedman, General Manager, MTV.

Broadcast on over 750 college campuses across the country, mtvU is a 24-hour television channel that reaches students throughout their daily lives on campus -- in their dorms, dining halls, and gyms -- among other locations. Additionally, through RMG, advertisers will soon e able to access mtvU audiences on a regional and campus-specific basis. Advertisers will still be able to buy mtvU through their MTV national sales team relationships.

"mtvU is a perfect example of how matching premium video content with best-in-class venues can more effectively engage the most-coveted advertising audience segments," said Garry McGuire, CEO of RMG Networks. "We believe this agreement further strengthens RMG's leadership position within the emerging place-based video category."

This announcement follows RMG Networks' launch of NYTimes.com Today, a digital place-based network deployed in more than 800 cafés and eateries in downtown business districts, as well as the acquisition of the Pharmacy TV Network, a point-of-care video network being deployed in major pharmacy and grocery chains throughout the country. RMG also recently announced an advertising sales agreement with Delta Air Lines, which made the company's In-Flight Entertainment Network the largest in the U.S.



About RMG Networks

Recently named to AdWeek Media's 2010 Out of Home HotList, RMG Networks is a leading place-based video entertainment company. RMG's In-Flight Entertainment, Fitness Entertainment, Pharmacy TV, and NYTimes.com Today networks reach 30 million highly desirable and elusive viewers every month, leveraging over 115,000 video screens nationwide. RMG Networks is backed by National CineMedia, LLC (NCM), operator of the largest digital in cinema network in North America, and Kleiner Perkins Caufield & Byers (KPCB), a leading venture capital firm with a rich history of building entrepreneurial investments into successful enterprises. For more information, please visitwww.RMGnetworks.com.

About MTV

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one full day-ad supported network for P12-24. Online, MTV.com averaged 24.5 million monthly unique visitors during the second quarter of 2010 -- up +13% year-over-year. Average video streams for the second quarter of 2010 increased +8% from Q1/2010. And MTV's successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks (News - Alert), a unit of Viacom (NYSE: VIA) (NYSE: VIA.B), one of the world's leading creators of programming and content across all media platforms. Wanna know more? Come on in… www.mtvpress.com

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