Overview: DPAA's Digital Media Summit
By Jason Kates, CEO of rVue
The Digital Place-based Advertising Association (DPAA) served itself and the digital out-of-home (DOOH) industry well at its Digital Media Summit in New York City at the end of October.
It was clear from the event that the DPAA has the attention of advertising and network decision makers. The summit was more productive than the traditional tradeshows in which vendors talk to vendors and consultants sell to each other. At the DPAA Summit, serious media people were working together, solving problems and discussing innovation.
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