SeeSaw Partners with AOL’s Patch to Deliver Content in Thousands of Venues
San Francisco, CA. July 12, 2011 – SeeSaw Networks, a leading digital place-based media company, today announced that it has partnered with AOL’s Patch to distribute hyperlocal content on SeeSaw’s network. Through this partnership, Patch will provide newsfeeds to SeeSaw’s digital place-based venues. Patch, part of AOL Huffington Post Media Group, is a community-specific news, information, and community platform in over 800 regions.
“Branded content is a core part of our strategy,” said Monte Zweben, founder and Chairman of SeeSaw Networks. “By adding the highly relevant and unique Patch content, SeeSaw’s viewing audience will be more engaged -- boosting our network’s advertising effectiveness. Relevant hyperlocal news is the perfect addition to SeeSaw’s places.”
As a result of this partnership, SeeSaw will offer Patch content to digital placed-based media networks in thousands of locations nationally. Featured at doctor, dentist, and vet offices; specialty retail locations; public places; health clubs; kid gyms; grocery stores; bars and restaurants, amongst others, these networks reach audiences such as Alpha Moms, Mobile Millennials, College Students and Urban Dwellers. The Patch content will feature news items from Patch, with a call to action to see more of the story by visiting the local Patch site. Since the SeeSaw network screens are in and around the communities Patch serves, Patch’s targeted content is of great interest to these audiences.
”We want Patch content to be available everywhere, and partnerships like this one with SeeSaw support our mission to provide relevant, interesting information to our communities nationwide,” commented Warren Webster, president of Patch Media. “We are eager to see SeeSaw’s technology in action to connect residents with important local news and information from Patch.”
This strategy of sourcing content from providers like Patch not only reduces the cost and burden associated with independently creating relevant and entertaining content, but also raises the value of advertising due to the increased engagement of viewers.
About SeeSaw Networks
SeeSaw offers the most comprehensive digital place-based media solution in the marketplace. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – such as gas stations, kids’ gyms, coffee shops, grocery stores, medical offices, and health clubs. SeeSaw reaches more people in more places than any other digital placed-based video network, combining over 80 digital signage networks across over 40 different types of locations in over 50,000 venues nationally. SeeSaw’s network delivers over 200 million weekly gross impressions, more than a primetime TV spot. SeeSaw’s demand side platform, SeeSawAds.com, optimizes plans across geographies, venues, and demographics within budget constraints. SeeSaw’s media specialists use SeeSawAds.com to customize campaigns with unprecedented precision and cost effectiveness. SeeSaw offers a variety of creative vehicles to advertisers, including ad spots, sponsorships of custom programming and content, brand integration, and experiential media, including sampling and activity integration. SeeSaw integrates research from Edison Research to close the loop and assess overall campaign effectiveness. With SeeSaw, advertisers can engage hard-to-reach people by intercepting them in their daily life patterns where they work play and socialize.
Patch.com, part of AOL Huffington Post Media Group, is a platform of hyperlocal news and information sites managed by professional local journalists, photographers, and videographers. The premier online destination for residents who want to participate in discussions, post information and announcements, and get involved in their communities, Patch features comprehensive and trusted local coverage as well as user interaction and engagement between business owners and consumers. Patch is now in over 800 communities in 22 states plus Washington, D.C. Patch Media Corporation is a wholly-owned subsidiary of AOL Inc.
For See Saw