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4A’s President/CEO Nancy Hill to Present Opening Remarks at Digital Place-based Advertising Assoc

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NEW YORK, Aug. 25, 2011 – The Digital Place-based Advertising Association (DPAA) announced today that Nancy Hill, president and CEO of the American Association of Advertising Agencies (4A’s), will be the opening speaker at the DPAA’s 4th annual Digital Media Summit at the New York Marriott Marquis on Oct. 19.

 

The day–long event (8am – 5pm) will examine critical topics related to digital place-based media, including contextual engagement and planning strategies, and feature case studies presented by leading national advertisers. An exhibit hall also will be open to attendees.

 

In addition to the announcement regarding Hill, the DPAA said that sponsorship sales for the event already have surpassed last year’s total by 50%, despite just recently being opened up to non-members. DPAA expects more than 400 people to attend this year’s event, up from 300 last year.

 

Susan Danaher, president of the DPAA, said, “The high level of enthusiasm for this year’s Digital Media Summit reflects the rapidly growing interest in digital place-based media among advertisers and agencies. Everyone recognizes the value of reaching consumers at the right place and right time, and this year’s conference will really drill down into how brands are tapping into this value in new and creative ways.”

 

Summit sponsors and exhibitors to date include the 4A’s, NEC Display Solutions, Ayuda Media Systems, AMI Entertainment, Captivate Network, Zoom Media & Marketing, Premier Retail Networks, Akoo, The Wall Street Journal Office Network and Care Media Holdings Corp.

 

Stan Weil, head of sponsorship and exhibit sales for the Summit, said there are a limited number of sponsorship and exhibitor opportunities remaining, including the prestigious platinum/luncheon sponsorship package.

 

Companies interested in sponsorship packages and exhibit space can contact Weil at stan.weil@dp-aa.org or 914-649-6684. The contact for tickets to the event is Ryan Pogy, DPAA director of member services at ryan.pogy@dp-aa.org or 646-205-8525.

 

Additional Summit speakers will be announced in the coming weeks.

 

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About DPAA

Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising. For more information please visit www.dp-aa.org.

 

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