DPAA
Summit 2014 PT 2

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Health Media Network, SITO Launch Mobile Point-of-Care Ad Network
The lines between place-based media and mobile advertising are getting blurrier, as more companies forge cross-channel alliances. ... Read full article Twitter Facebook
Creative Mobile Technologies and Mobile Knowledge Form the World's Largest Taxi and For-Hire-Vehicle
Creative Mobile Technologies, LLC (CMT), the leading taxi technology provider in the United States, has announced its consolidation with Mob... Read full article Twitter Facebook
Zoom Media is SHOWDOWN Winner for the Third Consecutive Year
The winning campaign consisted of a gaming system with a high-definition digital screen fitted at eye level above the urinals. ... Read full article Twitter Facebook
UpperMidia Chooses BroadSign International, LLC for Corporate Communications in South America
The South American provider of digital corporate communications solutions, UpperMidia, has selected BroadSign International, LLC’s cloud-... Read full article Twitter Facebook
ABC Drives Strong Ad Engagement In NYC Taxis
ABC says it has strong viewer results and advertising engagement when it comes to an unusual TV effort to program New York City taxis. ... Read full article Twitter Facebook
Advertisers in Canada Expect TVs, PCs to Decline in Importance
PCs and TVs will become less important for advertisers in Canada, according to a survey of media buyers and sellers in the country, as mobil... Read full article Twitter Facebook
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