Ad Club - Dec


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GfK Strikes Deal With Big 3 DMPs, Offers Key MRI Segments For Online Targeting
Media audience researcher GfK MRI has struck deals with three of the online industry’s biggest data management platforms (DMP) -- BlueKai,... Read full article Twitter Facebook
CBS Outdoor Scores Big With IPO
Wall Street is bullish on outdoor advertising, judging by the results of CBS Outdoor Americas’ initial public offering on Friday. ... Read full article Twitter Facebook
Adspace Networks Expands Executive Sales Team
JOHN MORAN NAMED VICE PRESIDENT, NATIONAL SALES ... Read full article Twitter Facebook
Home Team Sports & Access Sports Media Sales Alliance
Home Team Sports, the FOX-owned sales entity that represents almost all MLB, NBA, and NHL teams in the U.S., and Access Sports Media, New Yo... Read full article Twitter Facebook
CBS Initiates Effort to Spin Off Outdoor Advertising Unit
Out-of-home advertising company CBS Outdoor Americas Inc. has launched a road show for its initial public offering. ... Read full article Twitter Facebook
Health Media Network, LLC Furthers Investment in BroadSign International, LLC’s Digital Signage So
The fastest growing digital point-of-care media company in the United States escalates its partnership with BroadSign and BroadSign Xpress t... Read full article Twitter Facebook
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