DPAA
Summit 2014 PT 2

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Take a Cab, Buy A Lipstick
For five days, passengers taking any of the 50 New York cabs parked at either The Standard Hotel or at the Conde Nast headquarters at Times ... Read full article Twitter Facebook
Nielsen Study Shows Boost In Key Adspace Audience Metrics
Adspace saw the ‘notice’ of its screens increase... ... Read full article Twitter Facebook
PRI Research Article Reveals Results of Digital Place-Based Advertising Study
Agency and Brand Attitudes and Perspectives Regarding Digital Place-Based Advertising ... Read full article Twitter Facebook
Premier Retail Networks, LLC and indoorDIRECT®, Inc.Announce Agreement to Form Joint Venture
Expanded alliance to accelerate growth of digital place-based media services in quick-service restaurants ... Read full article Twitter Facebook
PRN / Provision partnership
Provision announces partnership with PRN on advertising sales, creative strategy, programming and content ... Read full article Twitter Facebook
Platt Retail Institute announces digital place based metrics audit reporting on audience impact.
... Read full article Twitter Facebook
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