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Industry News
Industry News Archive


ELEVATE DIGITAL DEBUTS INTERACTIVE TECHNOLOGY AT IOT WORLD FORUM IN BARCELONA
I had the privilege of attending the Internet of Things (IoT) World Forum in Barcelona last month. ... Read full article Twitter Facebook
Two Leading Taxi Apps Launch Universal Mobile Payment Functionality in New York City's 20,000 Yellow
CMT and VeriFone put aside differences to build their app so riders can pay their fare by phone. ... Read full article Twitter Facebook
Digital OOH Sellers Automate, But Resist RTB
Digital out-of-home (OOH) ad sellers are looking for a boost from ad tech, but obstacles remain if the marketplace is to ever resemble online advertising. ... Read full article Twitter Facebook

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DPAA Press Releases
DPAA Press Release Archive


CLEAR CHANNEL AIRPORTS JOINS DIGITAL PLACE BASED ADVERTISING ASSOCIATION
The Digital Place Based Advertising Association (DPAA) announced today that Clear Channel Airports has signed on as the latest company to join the association. ... Read full article Twitter Facebook
New Analysis of Reported Nielsen Data Reveals Digital Place Based Networks Deliver More A18-49 Impre
A new analysis of reported Nielsen data, conducted by the Digital Place Based Advertising Association (DPAA), reveals that digital place based (DPB) networks deliver... Read full article Twitter Facebook
MediaPost's 6th Annual Digital Out of Home Awards to be Presented in Conjunction With Digital Place
MediaPost Award Program to Cap Off Full-Day Event; DPAA Announces Additional Speakers to Address Topics Including Programmatic, Cross-Media, Mobile Activation and Mo... Read full article Twitter Facebook

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Ad Nation

Hulu announces that it has ordered ...

Hulu announces that it has ordered straight-to-series a project from J.J. Abrams Bad Robot Productions and Warner Bros. TV, based on Stephen King's thriller "11/22/63" about the JFK assassination (Mashable)

Hyatt launches a new marketing camp...

Hyatt launches a new marketing campaign across digital, print and radio featuring the hotel experience of guests at their Hyatt House upscale extended stay hotels (Business Wire)

AT&T begins selling Samsung's Galax...

AT&T begins selling Samsung's Galaxy Alpha metal-framed smartphone in-store and online, Sept 26 (CNET)

Disney unveils a new line of assort...

Disney unveils a new line of assorted products based on Star Wars Rebels, the new Disney XD animated TV series debuting Oct 3 (Business Wire)

Mattress Firm is teaming up with Di...

Mattress Firm is teaming up with Disney for a "Sleepstakes" contest to promote the film "Alexander and the Terrible, Horrible, No Good, Very Bad Day." Participants can visit MattressFirm.com/Alexander and provide a written submission and/or video or photo of their bad mattress stories. The grand prize winner will win $5,000, a Beautyrest queen-size mattress set and more (PR Newswire)

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