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Industry News Archive


What’s Driving the Growth of Out of Home
Advances in technology are making it much more competitive ... Read full article Twitter Facebook
RMG Networks Introduces Line Production Improvement Application for Visual Supply Chain Solution
RMG Networks Holding Corporation (NASDAQ: RMGN), or RMG Networks, a leading provider of technology-driven visual communications solutions, today introduced an addi... Read full article Twitter Facebook
Lamar Advertising Company and Blue Bite Partner to Expand Mobile Interactivity
Today, Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in North America, announces its new partnership with Blue Bite, the... Read full article Twitter Facebook

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DPAA Press Releases
DPAA Press Release Archive


Ziosk Joins Digital Place Based Advertising Association
NEW YORK, Dec. 3, 2014-- The Digital Place Based Advertising Association (DPAA) announced today that Ziosk, maker of the world’s first ordering, entertainment and ... Read full article Twitter Facebook
Edison Research Joins Digital Place Based Advertising Association
NEW YORK, Dec. 1, 2014-- The Digital Place Based Advertising Association (DPAA) announced today that Edison Research has signed on as the latest company to join the ... Read full article Twitter Facebook
Digital Place Based Advertising Association Study Identifies Continuing Share Shift from Digital and
A new survey of agency media planners conducted by the Digital Place Based Advertising Association (DPAA) reveals a continuing shift of digital and online budgets in... Read full article Twitter Facebook

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Ad Nation

Nissan lengthens its Super Bowl com...

Nissan lengthens its Super Bowl commercial to 90 seconds and releases a 10-second teaser online as part of its integrated "With Dad" campaign. Network TV, National Cable, Internet and Mobile are traditionally in the mix (Business Wire)

Steve Madden acquires Blondo, a foo...

Steve Madden acquires Blondo, a footwear brand focusing on waterproof and weather-resistant fashion. Lines marketing by Blondo include Blondo, BlondoSport, Be by Blondo, AquaProtect, Faber, College and Aqua College (Business Wire)

MassMutual announces it is enhancin...

MassMutual announces it is enhancing its individual disability insurance product by making it more attractive to people over age 65. Traditional media mix includes, National Cable, Internet, National Newspapers, National Magazines and Mobile Marketing (PR Newswire)

Sony partners with Spotify to launc...

Sony partners with Spotify to launch PlayStation Music, a new music on-demand service that allows PlayStation users to link their videogame and Spotify accounts, in order to build and play music playlists on their game console. Sony will close their current service, Music Unlimited, on Mar 29 (CNET)

Allstate introduces Fast Mobile e-P...

Allstate introduces Fast Mobile e-Payment, a new digital disbursement method, developed with Bank of America Merrill Lynch, that gets payments to claimants in a single day. Media traditionally includes Network TV, National Cable, Network Radio, Internet, Mobile, National Newspapers and Magazines (PR Newswire)

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