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Industry News Archive


Former Arbitron, Simmons And Campbell-Ewald Exec Heads To Telmar
Media planning software provider Telmar has named former Arbitron, Simmons, Traffic Audit Bureau and TNS exec Anna Fountas to the position of President of the Americ... Read full article Twitter Facebook
LG Electronics And CNN Airport Network Expand Transportation Digital Signage
New Installation Underway at San Diego International; Texas Airports Also Upgraded with New LG Displays ... Read full article Twitter Facebook
Shell Deploys Digital Signage Network Using BroadSign International, LLC’s Software
600 screens in the Netherlands and United Kingdom were operational as of March 2015. ... Read full article Twitter Facebook

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DPAA Press Releases
DPAA Press Release Archive


Millennials, Millennials Everywhere -- But How to Reach Them?
Much like the "Rime (yes, that’s actually the correct spelling) of the Ancient Mariner" ("Water, water, everywhere; nor any drop to drink"), marketers are often fa... Read full article Twitter Facebook
Digital Placed-Based Venues Grow As Consumer Viewing Shifts
AUSTIN – As consumers increasingly watch TV in new ways, ad platforms that deliver ads in digital “out of home” fashion are growing in value, says Barry Frey, ... Read full article Twitter Facebook
media mea llc Joins Digital Place Based Advertising Association
NEW YORK, April 6, 2015 – The Digital Place Based Advertising Association (DPAA) announced today that media mea llc has joined the trade organization. ... Read full article Twitter Facebook

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Ad Nation

Crystal Cruises announces new value...

Crystal Cruises announces new value propositions and savings for 2017 cruises, ahead of its "Book Now" deadline, on June 30 (PR Newswire)

U.S. Bank announces that its custom...

U.S. Bank announces that its customers will have access to Google's Android Pay, for credit and debit transactions, later this year (Business Wire)

AOL premieres Season Two of its ori...

AOL premieres Season Two of its original series "Park Bench," starring Steve Buscemi, on June 18 (Business Wire)

HBO will make its HBO NOW app avail...

HBO will make its HBO NOW app available to Google Play. The service was launched earlier this year, exclusively to Apple (TechCrunch)

Bud Light extends its #UpForWhateve...

Bud Light extends its #UpForWhatever campaign to the X Games Austin, in June. Network TV, National Cable, National Internet and Social are traditionally in the mix (SportsBusiness Daily)

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