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Industry News Archive


New Nielsen Data Expands TV and Digital Planning Choices
Sponsor Post: 3 Tips For Reaching The Most Elusive Viewers ... Read full article Twitter Facebook
Ayuda Seeds new iPhone App to Apple App Store
Ayuda Media Systems releases new iOS App called the “Ayuda App” for OOH operators that includes location browsing of inventory on maps, photo sheets, proposal ge... Read full article Twitter Facebook
Adspace Networks Converts to BroadSign International, LLC’s Digital Signage Software
The largest in-mall video network selects BroadSign to power its displays in more than 200 of the country’s top malls. ... Read full article Twitter Facebook

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DPAA Press Releases
DPAA Press Release Archive


Digital Place Based Media Revenue Growth Rate for 2013 Far Exceeds that of Overall U.S. Ad Industry
The Digital Place Based Advertising Association (DPAA) announced today that the sector’s 2013 revenue growth rate far exceeded that of the overall U.S. ad industry... Read full article Twitter Facebook
Digital Place Based Advertising Association Collaborates with Nielsen to Develop Two Programs Exclu
The Digital Place Based Advertising Association (DPAA) announced today that it will be collaborating with Nielsen to create two programs exclusively for DPAA members... Read full article Twitter Facebook
Digital Place Based Advertising Association to Hold 7th Annual Video Everywhere Summit on November 4
The Digital Place Based Advertising Association (DPAA) announced today that its 7th annual Video Everywhere Summit will be held on Tuesday, Nov. 4 at Crowne Plaza Ti... Read full article Twitter Facebook

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Ad Nation

Groupon announces a campaign with M...

Groupon announces a campaign with Make It Right, an organization founded by actor Brad Pitt to build environmentally-friendly homes for people in need. Donors contributing to the campaign enter into a sweepstakes to win a trip to the Make It Right Gala, held May 17, in New Orleans (Business Wire)

Macy's "American Icons" campaign re...

Macy's "American Icons" campaign returns, beginning in May. All-star athletes featured in the campaign include Ryan Lochte, Ireland Baldwin, Brett Eldredge and Jana Kramer (Business Wire)

NFL players finalize a platform for...

NFL players finalize a platform for Twitter sponsorship deals, allowing advertisers to pay athletes for endorsements on their personal Twitter account. The platform is set to open for all 1,700 NFL players, in July (SportsBusiness Journal)

TD Bank and nonprofit First Book ha...

TD Bank and nonprofit First Book have partnered for a new program called Banking On Books. The program will provide over 22,000 books to 364 schools throughout the country between now and June (PR Newswire)

Mars Advertising has rebranded itse...

Mars Advertising has rebranded itself as The Mars Agency (The Mars Agency)

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