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Ad Club - Dec

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Industry News
Industry News Archive


Shazam and Adspace Networks Inc. Partnership Brings Shazam-Enabled Screens to Millions of Mall Shopp
Shazam® and Adspace Networks Inc. today announced a partnership to bring Shazamable advertisements to over 200 shopping malls nationwide via the Adspace Digital Mal... Read full article Twitter Facebook
Titan wins bid to turn pay phones into Wi-Fi hubs
The pay-phone operator and outdoor-advertising company is the winning bidder for a controversial and ambitious plan to turn aging pay phones into cutting edge Wi-Fi ... Read full article Twitter Facebook
Digital Caddies Selected to Promote New Callaway Driver Launch
Digital Caddies’ audience is targeted by Callaway Golf for the introduction of Big Bertha Alpha 815. ... Read full article Twitter Facebook

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DPAA Press Releases
DPAA Press Release Archive


Digital Place Based Advertising Association Study Identifies Continuing Share Shift from Digital and
A new survey of agency media planners conducted by the Digital Place Based Advertising Association (DPAA) reveals a continuing shift of digital and online budgets in... Read full article Twitter Facebook
MyersBizNet Survey Identifies Audience Value, Quality of Network Sales Teams and Availability of Inn
A survey conducted among 250 advertiser and agency executives by MyersBizNet has identified audience value, quality of network sales teams and the availability of i... Read full article Twitter Facebook
CLEAR CHANNEL AIRPORTS JOINS DIGITAL PLACE BASED ADVERTISING ASSOCIATION
The Digital Place Based Advertising Association (DPAA) announced today that Clear Channel Airports has signed on as the latest company to join the association. ... Read full article Twitter Facebook

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Ad Nation

In an effort to increase digital en...

In an effort to increase digital engagement with the kind of content that is popular online, Century 21 real estate launches its "Thanksblasting" video series, which depicts the destruction of America's least-liked Thanksgiving foods. This campaign follows other "real-time" marketing efforts on social media, including a Craigslist tie-in to the TV show, Breaking Bad. Specifics on a similarly provocative holiday campaign is TBA (MarketingDaily)

Hertz Global names former Cardinal ...

Hertz Global names former Cardinal Logistics CEO John P. Tague as their new President and CEO (PR Newswire)

Yahoo becomes the default search en...

Yahoo becomes the default search engine for Mozilla's Firefox browser. Firefox users will be able to use a new Yahoo Search tool with an overhauled interface starting in December (Yahoo)

CVS announces the opening this wint...

CVS announces the opening this winter in Boston of "The CVS Health Digital Innovation Lab," that will focus on building customer-centric experiences in health care (CVS)

Office Depot announces the return o...

Office Depot announces the return of a favorite holiday app, Elf Yourself. Users can personalize dancing elf videos and share them, using the free, revamped app, which was originally launched in 2006 (Business Wire)

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