Pattison Outdoor Launches Outdoor Launches Station Domination for TD Canada Trust's New Ad Campaign
Station Domination at TTC’s Bloor-Yonge Station, serving over 400,000 passengers daily, to bolster TD Canada Trust’s new advertising campaign.
TORONTO, ON, July 12, 2016 – Canada’s largest Out-of-Home (OOH) advertising company and the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system, announces a new station domination for TD Canada Trust in the TTC’s Bloor-Yonge Station. Running until the end of July 2016, the campaign showcases the Samsung 40” smart TV that new clients can receive when they switch to TD Canada Trust.
An interchange station servicing both the Yonge-University and Bloor-Danforth lines, the accessible and Wi-Fi enabled station will be dominated by TD Canada Trust’s advertising message and branding for the duration of the campaign, with exclusive coverage throughout.
“The TTC’s Bloor-Yonge Station in the heart of Toronto is a daily gateway for hundreds of thousands of transit users and a premier location for advertising,” said Sandy D’Amico, National Sales Manager for PATTISON Outdoor. “Managed by Starcom Worldwide’s Toronto office, this campaign is a terrific opportunity for the financial institution to increase awareness, speak to new customers, and drive conversion. The custom-built TV displays, designed, managed and installed by PATTISON Outdoor, illustrates our commitment to providing complete turnkey Out-of-Home advertising solutions that help our customers deliver breakthrough campaigns.”
The TTC’s Bloor-Yonge Station represents one of PATTISON’s premier and most popular transit station stops. As part of the company’s growing portfolio of transit and station stop locations, including the rights to advertising in Union Station which were acquired in 2014, PATTISON continues to expand in Toronto and across the country.
About PATTISON Outdoor Advertising:
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties, through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast.
For more information on PATTISON Outdoor Advertising, please contact:
Sandy D’Amico, National Sales Manager, PATTISON Outdoor Advertising
Mary Ventresca, Vice President, Marketing & Business Development, PATTISON Outdoor Advertising
For the original article please visit http://www.pattisonoutdoor.com/2016/07/pattison-outdoor-launches-station-domination-for-td-canada-trusts-new-ad-campaign/