REAL-TIME AUDIENCE TARGETING COMPANY ADPACK JOINS DPAA
NEW YORK, November 15, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that Adpack, which provides real-time audience analytics and targeting with its screen-based out-of-home advertising technology, has joined DPAA as a member.
"Adpack's real-time analytics and targeting capability combined with their programmatic infrastructure puts them at the forefront of a very exciting element of the digital-out-of-home revolution," said Barry Frey, President & CEO of DPAA. "Digital out-of-home screens have always been able to reach consumers on the go, but now we also offer powerful targeting and attribution opportunities that make these screens a leading ad vehicle for brands."
Ralph Razisberger, Founder & CEO, Adpack, said, “Barry and his team have done a great job of building a community of industry leaders striving for a common goal, and we are pleased to be a part of this effort."
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything," DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About Adpack (www.adpack.tv)
Adpack provides a real-time digital out-of-home audience data analytics and targeting platform including a proprietary ad server and supply-side platform (SSP) for programmatic advertising. With its screen-based out-of-home advertising technology,
Adpack enables publishers/locations to generate and analyze their specific audience data by identifying persons in front of the screen -- by age/gender or dwell time, for example -- to play targeted commercials. Advertisers/agencies can use the Adpack platform to manage their target groups, campaigns and content based on real-time data.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising.
DPAA's annual Video Everywhere Summit brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2017 Video Everywhere Summit was held to a standing room only crowd in New York on November 1.
DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
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