ScoreStream Joins Digital Place Based Advertising Association
NEW YORK, March 13, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that ScoreStream has become the newest member of the rapidly growing digital out-of-home marketing association.
ScoreStream is the first and only crowd-sourcing platform for live local sports. Sourcing real time coverage from thousands of high school games per week, the ScoreStream mobile app enables users to update real-time scores, chat with other fans, post photos and videos with broadcast-quality graphics and share content to Twitter and Facebook. In addition to a sizable mobile audience, ScoreStream syndicates its real-time content to 500 local media partners nationwide.
"ScoreStream offers an immersive platform that helps high school sports fans more fully engage with the games they are watching and with the other important games in their area," said Barry Frey, President & CEO of DPAA. "We look forward to helping them rapidly extend the out of home reach of this unique and valuable content.”
John Smelzer, President & COO of ScoreStream, said, "the ScoreStream platform has harnessed the immense popularity of high school sports, with real-times scores, photos and videos shared from thousands of games, coast to coast. Our platform enables us to localize and distribute this content at scale, with digital out of home as our next big opportunity. We’re looking forward to the DPAA providing invaluable guidance to us in this arena."
The DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
The DPAA has proven to be a business accelerator and concierge/consultant for members, who enjoy numerous benefits. These include admission to quarterly "mini summit" meetings with ad industry and DPB/DOOH leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
ScoreStream is the first and only crowd-sourcing platform for live local sports. The ScoreStream mobile app engages fans through crowd-sourced scores, photos, video and chat from over 10,000 games per week from around the world. ScoreStream is an early-stage, venture-backed start-up based in Del Mar, CA. Follow ScoreStream at www.scorestream.com, www.facebook.com/scorestream, @scorestream on Twitter and @scorestream on Instagram.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. The DPAA is a business accelerator that fosters collaboration between agencies and the DPB/DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DPB/DOOH advertising. DPB/DOOH media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell.
The DPAA's annual Video Everywhere Summit brings together nearly 800 delegates representing brands, agencies, digital out of home and place based networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning.
The DPAA is a Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC
President & COO