Screenvision Media Takes Next Step in 'Connected Cinema' Initiative by Joining Digital Place Based Advertising Association
NEW YORK, June 15, 2016 –Screenvision Media, a national cinema advertising leader, has joined the Digital Place Based Advertising Association (DPAA), building off the company’s upfront momentum and recently announced "Connected Cinema" initiative.
The Connected Cinema experience, announced earlier this month by Screenvision Media at its upfront event, provides the ultimate canvas for brand storytelling. Through new tech alliances, Screenvision Media is extending and harnessing the unrivaled impact of cinema’s premium video with the ability to engage with consumers before, during and after their movie-going journey. Under the Connected Cinema umbrella, Screenvision Media is offering consumer brands the ability to fully engage with target audiences during every step of their movie-going journey.
John Partilla, Screenvision Media CEO and DPAA board member, said, "Our commitment to the craft of creativity and storytelling is a driving passion within the company, and we take great pride in helping brands marry the art of the story with the science of data and technology. By joining DPAA we are giving ourselves a seat at the table alongside our colleagues in helping to chart the future of the video everywhere marketplace for everyone's benefit-- brands and networks alike. Under Barry Frey's leadership, the DPAA has emerged as a vital organization that is doing great work in advancing the video everywhere message among media planners. We are pleased to be part of his team."
Barry Frey, president & CEO, DPAA, said, "Cinema advertising generated more than $700 million in ad revenue in 2015, making it an enormous component of the video everywhere ecosystem. Screenvision Media is a leader in the space, providing a premium video environment that enables marketers to engage with consumers. Screenvision Media's membership in DPAA symbolizes our industry's continuing coalescence and increasingly unified voice in stating our compelling message to the ad community."
Screenvision Media offers brands a variety of premium video opportunities in captivating and immersive environments at movie theaters nationwide. The company's national, regional and local advertising platforms include on-screen advertising, in-lobby promotions and integrated marketing programs. Screenvision Media also provides comprehensive cinema advertising representation services to top tier theatrical exhibitors. Screenvision Media's cinema advertising network includes more than 14,300 screens across all 50 states and 94% of DMAs.
Membership in DPAA encompasses numerous benefits, including admission to quarterly "mini summit" meetings with ad industry and DPB leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
The DPAA's annual Video Everywhere Summit will be held October 27 in New York. The Summit will bring together 700 delegates representing brands, agencies, digital place-based networks, ad tech, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Video Everywhere Summit is the only event of its kind, dedicated to multi-screen viewing and the video neutral planning mantra that has taken hold at many clients and agencies.
About Screenvision Media
Headquartered in New York, N.Y., Screenvision Media is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision Media cinema advertising network is comprised of over 14,300 screens in 2,300+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. For more information: http://screenvisionmedia.com/.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed-based networks by promoting their integral role in the "video everywhere" ecosystem. The DPAA fosters collaboration between agencies and digital place-based networks; provides industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of digital place-based advertising. Digital place-based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell.
The DPAA's annual Video Everywhere Summit brings together 700+ delegates representing brands, agencies, digital place-based networks, ad tech, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2016 Video Everywhere Summit will be held on October 27 in New York.
The DPAA is a Video Everywhere AssociationTM.
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