Seneca Joins Digital Place Based Advertising Association
NEW YORK, Nov. 1, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Seneca, an Arrow Company, has joined the rapidly growing association. Seneca provides design, integration and manufacturing services for pc-based media appliances and storage products in the visual media, security and enterprise solution markets. Of particular note, Syracuse-based Seneca manufactures indoor and outdoor video display systems for sports arenas, restaurants, city squares and myriad other venues and settings.
"We frequently talk about digital place-based media's ability to deliver relevant content to consumers on the go, but we should point out that the hardware -- that is, the screens themselves -- are key elements to our medium's success," said Barry Frey, president & CEO, DPAA. "Seneca provides beautiful players and screens that are alluring to consumers, giving the content an opportunity to make an impact on purchase behavior."
Scott Falso, director of market development, Seneca, said, "Joining the DPAA and availing ourselves of the many opportunities provided by membership makes tremendous sense for us. We look forward to working with Barry and his team to our mutual benefit."
Membership in DPAA encompasses numerous benefits, including admission to quarterly "mini summit" meetings with ad industry and DPB leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About Seneca (www.senecadata.com)
Seneca, an Arrow Company, is a recognized leader in design, integration and manufacturing services for pc-based media appliances and storage products in the visual media, security and enterprise solution markets. We engineer our solutions with one goal in mind—to simplify technology for our customers. The success of Seneca is attributed to our personal attention to customers, understanding their requirements and knowing what solutions are available in the marketplace. We produce desktop and mobile computers for business at every scale, we build the most efficient and environmentally-designed large-format video players and video wall controllers in the industry, we have designed some of the most secure and reliable network video recorders and security management hardware available—and it all starts with Seneca.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed-based networks by promoting their integral role in the "video everywhere" ecosystem. The DPAA fosters collaboration between agencies and digital place-based networks; provides industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of digital place-based advertising. Digital place-based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell.
The DPAA's annual Video Everywhere Summit brings together nearly 800 delegates representing brands, agencies, digital place-based networks, ad tech, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning.
The DPAA is a Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
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