Ultravision International Joins Digital Place Based Advertising Association
NEW YORK, June 15, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that Ultravision International has joined the organization. The Dallas-based company is a global leader in the design and manufacturing of LED displays and lighting solutions.
"Ultravision is an internationally renowned, innovative company whose installations are seen by millions of people every day," said Barry Frey, president & CEO of the DPAA. "Their team designed, engineered and installed the most LED displays in New York's Times Square, and the largest LED Display in Europe.' We are tremendously pleased to have Ultravision on board as a member and anticipate working with them on many exciting initiatives to advance our industry and grow their business."
William Hall CEO Ultravision International, said, "We look forward to working with Barry Frey and his team at DPAA and being a part of the great work they are doing to promote digital out-of-home advertising and help grow advertising share for their members."
The DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
The DPAA has proven to be a business accelerator and concierge/consultant for members, who enjoy numerous benefits. These include admission to quarterly "mini summit" meetings with ad industry and DPB/DOOH leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About Ultravision International (www.ultravisioninternational.com)
Founded in 2010, Ultravision International is a world leader in design, development, manufacturing and distribution of energy efficient LED displays and LED lights. Ultravision solves customer challenges through innovative LED digital Displays and LED Lighting solutions so they engage audiences around the world.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. The DPAA is a business accelerator that fosters collaboration between agencies and the DPB/DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DPB/DOOH advertising.
The DPAA's annual Video Everywhere Summit brings together nearly 800 delegates representing brands, agencies, digital out of home and place based networks, ad tech,
mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2017 Video Everywhere Summit will be held in New York on November 1.
The DPAA is a Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
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