Vistar Media Joins Digital Place Based Advertising Association
Company Turns Geotemporal Data into Actionable Insights on Consumer Behavior
NEW YORK, July 26, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Vistar Media, a leading technology provider for out-of-home media, has joined the association. Using geospatial technology, Vistar Media accumulates valuable, actionable insights to reach on-the-go consumers through mobile and out-of-home advertising.
"Vistar Media is doing sensational work in helping marketers tap into the great value that digital place-based networks offer in reaching on-the-go consumers," said Barry Frey, president & CEO, DPAA. "Vistar's technology enables them to tap into the combined power of mobile and DPB to develop highly effective campaigns for brands in today's video everywhere world."
"Barry and his team have made great progress over the last couple of years in advancing digital place-based media's role in the video ecosystem,” said Michael Provenzano, CEO & Co-Founder of Vistar Media. “We are excited to work with the DPAA on evolving the industry’s capabilities in data-driven planning, mobile media, measurement and programmatic transactions.”
Membership in DPAA encompasses numerous benefits, including admission to quarterly "mini summit" meetings with ad industry and DPB leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
The DPAA's annual Video Everywhere Summit will be held October 27 in New York. The Summit will bring together 700 delegates representing brands, agencies, digital place-based networks, ad tech, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Video Everywhere Summit is the only event of its kind, dedicated to multi-screen viewing and the video neutral planning mantra that has taken hold at many clients and agencies.
About Vistar Media (www.vistarmedia.com)
Vistar Media is a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns. Founded in 2012, Vistar created the first and only universal marketplace for out-of-home media, building a programmatic platform that has been widely adopted by out-of-home buyers and sellers. Vistar has since expanded to offer media owners the industry’s most advanced software solutions for revenue management and network operations.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed-based networks by promoting their integral role in the "video everywhere" ecosystem. The DPAA fosters collaboration between agencies and digital place-based networks; provides industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of digital place-based advertising. Digital place-based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell.
The DPAA's annual Video Everywhere Summit brings together 700+ delegates representing brands, agencies, digital place-based networks, ad tech, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2016 Video Everywhere Summit will be held on October 27 in New York.
The DPAA is a Video Everywhere AssociationTM.
Braff Communications LLC