Vyoma Media Invited to be Part of Hon’ble Prime Minister, Shri Narendra Modi and NITI Aayog’s initiative Champions of Change
1st September 2017, New Delhi: Shriranga K Sudhakara represented Vyoma Media, India’s largest digital outdoor advertising company, in the recently held NITI Aayog’s Champions of Change event in the presence of Hon’ble Prime Minister of India, Shri Narendra Modi.
The event, that brought together over 200 CEOs and Startup Founders, provided them with a significant platform to showcase their achievements and suggestions that could be incorporated in the policy making process. Vyoma Media was the only company representing the DOOH community and technological advances being used in the sector.
The entrepreneurs were divided into six groups, who presented their ideas and suggestions on subjects such as digital economy, health and nutrition, travel and tourism, hospitality, financial sector reforms, sustainable growth, education and skill development.
Commenting on his experience, Mr. Shriranga K Sudhakara, MD and Founder, Vyoma said "It was a privilege to be part of this great initiative. Being from a company that strongly advocates digital technology, I was genuinely excited to be part of discussions pertaining to overall policy and a Government that is looking to embrace the digital revolution. My personal interactions with secretaries from various Ministries and other fellow CEO's was extremely constructive and everyone was genuinely determined to make the Hon'ble Prime Minister's vision of making policy inclusive a great success."
Mr Shriranga K Sudhakara was part of a group that discussed core ideas for the theme Incredible India 2.0 where the focus was on marketing, branding, art and tourism.
Vyoma started with the intention of captivating audience on the move, and enable brands to converse with their audience in the out of home space. Since its inception, Vyoma has quickly grown to become India's largest digital out-of-home advertising company. With an audience reach of over 120 million per month, the company has progressively strived to integrate technology and creativity to turn brand awareness into engagement and adoption. Built on the foundation of providing highly visible content and effective reach, Vyoma's platform backs it up with real time monitoring, measurement and intuitive audience insights which enables brands to shape their customer journey and keep them relevant at all times. Vyoma has been successful in delivering performance-based impact to their client partners across sectors such as e-commerce, FMCG among others. Vyoma currently operates across 16 states in India with its digital outdoor network across 382 railway stations with close to 2130 digital displays.