Retail White Paper
The retail industry is undergoing a dramatic shift - one punctuated by many opportunities and challenges. Technology is having a profound impact on the way consumers engage with brands... and this impact is accelerating. Seismic changes are significantly affecting brands as they move through the retail system, and raise some vitally critical questions. This White Paper, authored by Intel, WPP’s The Store, and the Digital Place Based Advertising Association examines these changes and provides for a path forward, and looks at companies leading the way.
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