Quividi Unveils New Real-Time Audience & Context Analytics Suite
With its new real-time audience & context analytics, Quividi lets agencies and network operators make the best and take the beat of DOOH campaigns
Paris – 15 December 2016
Quividi, the #1 Audience & Context-Aware Platform for DOOH, introduces its new real-time analytics suite, adding rich creative capabilities and deep understanding of consumer engagement for campaigns running on DOOH screens.
Impactful face- & context-reactive communications
Quividi’s real-time analytics can empower mass-customized experiences. With the VidiStudio scenario designer, agencies & network operators now create complex face- and context-reactive content, that can run on any CMS supporting HTML5, without any coding skills and with no human intervention needed once in the field.
The content will be contextually triggered against our real-time analytics, on the basis of criteria such as distance to screen, gender, age, mood and attention duration of the audience, but also on the basis of external events such as touch, gesture, product hand picks, weather, traffic conditions and so on.
A unique understanding of campaigns’ performances
Agencies and network operators can also now benefit from a very granular level of understanding of their contents’ performance. All campaigns can be scrutinized on a second-by-second level, on the same range of KPIs.
With these rich insights, customers get the definitive demonstration of the impact of their communication on their target audience and can tell precisely which part of their content generated the most engagement.
New A/B testing service
At last, Quividi introduces a new A/B/n testing service. Agencies and network operators will be able to test, in real conditions, which version of a content works best with a specific target audience based on the attention it gathers, in an easy to implement and bias-free approach.
Come visit us at ISE 2017
Quividi will once again be exhibiting at ISE 2017 (RAI Amsterdam on 7-10 February 2017). Come meet us Hall 8 – K392 to see how our real-time data can help you unleash the power of attention!
About Quividi - www.quividi.com
Created in 2006, Quividi provides the #1 Audience & Context Aware platform for digital out-of-home (DOOH) and Digital Signage, with 500 end-customers and 700+ million people analyzed every month in 50+ countries. Quividi’s Anonymous Video Analytics (AVA) certifies viewership and analyzes the demographics and mood of the audience, while fully respecting personal privacy. It helps screen network operators, agencies and advertisers create context responsive campaigns designed for diverse audience groups and receive precise performance reports. Operating in real time, it paves the way for programmatic.
Denis Gaumondie, Chief Marketing Officer - Quividi : firstname.lastname@example.org