DPAA Programmatic Standards

The Digital Place Based Advertising Association (DPAA) has been working with Prohaska Consulting and the digital place based/digital out of home industry to develop a standard practice for programmatic trading...

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Media Rating Council Publishes Standards for Measurement of Digital Place Based Audiences

The Media Rating Council (MRC) has published standards for measurement of digital place-based audiences. The standards were nearly three years...

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IN THE NEWS

DPAA IN THE NEWS

See what the industry is saying about DPAA. View a list of recent articles that include DPAA and our association …

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CASE STUDIES

Power of Priming OOH with Mobile: Health Media Network Case Study

OOH paired with mobile advertising boosts mobile ad engagement. Pairing branded ad, 50% boost in mobile engagement over un-branded.

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EVENTS

UPCOMING EVENTS

View all of the upcoming events for DPAA and our partners.

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DPAA represents the digital placed based industry by promoting its integral role in the “video everywhere” ecosystem. DPAA fosters collaboration between brands, agencies, DPB networks, content providers, research and ad tech firms.

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