The Digital Place Based Advertising Association (DPAA) has been working with Prohaska Consulting and the digital place based/digital out of home industry to develop a standard practice for programmatic trading!
The Media Rating Council (MRC) has published standards for measurement of digital place-based audiences. The standards were nearly three years...
IN THE NEWS
See what the industry is saying about DPAA. View a list of recent articles that include DPAA and our association …
The Port Authority of New York and New Jersey is seeking innovative proposals from firms interested in developing and…Read more
OOH paired with mobile advertising boosts mobile ad engagement. Pairing branded ad, 50% boost in mobile engagement over un-branded.
DPAA represents the digital placed based industry by promoting its integral role in the “video everywhere” ecosystem. DPAA fosters collaboration between brands, agencies, DPB networks, content providers, research and ad tech firms.