NEW YORK, May 2, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that AdMetv has joined its membership ranks.
AdMetv is an innovative, place-based DOOH advertising IoT device solution that lights up "passive” (non-revenue generating) screens to generate ad revenue and gather data from engaged consumers. The company has developed a unique, place-based technology solution, PANDA (Programmatic Advertising Network Delivery Appliance), that enables almost any screen to connect to the internet and deliver ad messages and content, while continuously gathering key consumer data.
Barry Frey, DPAA President & CEO, said, "AdMetv represents a great opportunity for venues to turn passive TV screens into revenue-generating devices that enable advertisers to target specific locations and audiences. They are adding another layer onto out-of-home’s digital presence, and a great opportunity for brands.”
Dave Rossi, President AdMetv, said, “DPAA has done an incredible job of creating a community of companies with a shared interest in taking out-of-home into the digital age. We are excited about joining this community and look forward to being very involved in its activities and initiatives.”
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything," DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About AdMetv (www.admetv.com)
AdMetv is an innovative, place-based DOOH advertising IoT device solution that lights up "passive” (non-revenue generating) screens to generate ad revenue and gather data from engaged consumers. The company has developed a unique, place-based technology solution, PANDA (Programmatic Advertising Network Delivery Appliance), that enables almost any screen to connect to the internet and deliver ad messages and content, while continuously gathering key consumer data. Unlike all other placed-based advertising products currently in use, PANDA allows for static and full-motion video options on the venue’s screens, as well as a variety of ad sales models to ensure revenue generation is maximized. AdMetv serves as the connection point for place-based impressions to highly engaged audiences.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA's annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2019 Video Everywhere Summit will be held October 15 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC