Boldsite Media Joins DPAA

Boldsite Media Joins DPAA

Company’s first project is exclusive partnership to manage, sell interior and exterior media network at American Dream Meadowlands

NEW YORK, Jan. 16, 2019 – DPAA, the leading global organization for everything digital out-of-home, announced today that Boldsite Media has joined its membership ranks. 

Based in New York City, Boldsite Media is the destination media company that creates boundless brand environments in high-traffic public places by delivering immersive media experiences combining digital out-of-home advertising, sponsorship, experiential, branded content and mobile media. The company’s first project is an exclusive partnership with Sansi Development Group and Triple Five Worldwide to manage and sell the interior and exterior media network at Triple Five’s newest project, American Dream Meadowlands, an entertainment, lifestyle, sports and retail complex located next to MetLife Stadium, home of the NY Giants and NY Jets, in East Rutherford, NJ. 

Barry Frey, DPAA President & CEO, said, "While only recently launched, Boldsite Media already has made a name for itself thanks to their exclusive partnership with American Dream Meadowlands. We’re going to be hearing a lot about Boldsite in the coming months and years, and we look forward to working with them to support their growth.” 

Bob Johns, President, Boldsite Media, said, “As we launch Boldsite Media into this expanding marketplace, joining DPAA has been an integral part of our plan as it will give us entrée to their great networking opportunities and helpful resources. We look forward to being an active member and taking advantage of all that DPAA has to offer.”

DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.

To deliver on their promise of “Digital Out of Home Everything," DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

Recently, DPAA launchedWE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.

About Boldsite (       

Based in New York City, Boldsite Media is the destination media company that creates boundless brand environments in high-traffic public places.

Boldsite partners with real estate developers, agencies and marketers to custom-design unique media experiences that tell highly immersive and integrated brand stories.

Boldsite assets will be located in some of the most exciting lifestyle, mixed-use, entertainment, sports and retail destinations in the country, including the American Dream Meadowlands project under construction in East Rutherford, NJ.

Boldsite Media is a well-funded start-up and part of the BIG Outdoor family of companies.

About DPAA (

Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created astrong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.

DPAA's annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit was held October 30 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.





Barry Frey on Twitter: @barryfrey


Mark Braff 

Braff Communications LLC