Bruno Guerrero Promoted to Chief Product Oﬃcer at Hivestack
New role and promotion designed to foster product innovation that will tap into digital markets for location-based, programmatic out-of-home marketing supply and demand
Cologne, September 12, 2018 - Hivestack, a location-based marketing technology company announced today at DMEXCO 2018 that it has promoted executive Bruno Guerrero to the role of Chief Product Oﬃcer (CPO). The CPO position is a newly created role that expands Guerrero’s leadership of Hivestack’s full-stack tech platform that currently services programmatic digital-out-of-home (DOOH) demand and supply.
Andreas Soupliotis, Founder & CEO of Hivestack commented “Bruno has played an instrumental role in shaping Hivestack’s products across our entire tech stack - from our demand-side buying tools to supply side activation. He has spent the last year working closely with DOOH media owners to design products that help monetize DOOH supply programmatically, while working closely with leading DSPs, trading desks, and digital marketers to enhance demand-side capabilities. I couldn’t be more thrilled to see Bruno take on an expanded role in our startup.”
Guerrero commented “I am delighted to accept this amazing opportunity to architect a tech stack that will power tomorrow’s location-based media marketplaces. My goals are clear: (i) drive product innovation in our stack for DOOH media owners that will garner incremental revenue to them, and (ii) drive product innovation for demand-side buyer experiences that help digital marketers connect with their customers that produce measurable business outcomes. I am especially excited about our 2019 roadmap which will see much convergence across all location-based media.”
In this new role, Guerrero will be responsible for driving product development of the Hivestack SSP, Ad Server, Exchange and DSP. In addition, he will oversee recent advances made by the company in custom audience targeting and measurement via established location data partnerships.
Soupliotis ﬁnalized “Hivestack’s products for both sellers and buyers are continually evolving, and I feel we have future-proofed our stack by empowering an accomplished ad tech disruptor like Bruno to own product innovation. Be sure to watch our tech stack evolve, as the best is yet to come.”
Hivestack is a location marketing technology company that drives business outcomes. Digital marketers use Hivestack's technology to connect with custom audiences in the physical world based on their behaviors and movements. The Hivestack platform includes an SSP for DOOH media owners, an ad exchange, and a DOOH ad server that geo-temporally activates DOOH based on mobile data sourced from location partners.