Craft Soda PopUp Activation at GGP Malls engages with fans using new DOOH kiosk network!
Durham, NC June 19, 2018
Digital Experiential Media Network (http://DXMNUSA.com) the leading multi-sensory digital signage national kiosk network, has been retained by BLV LLC - Brood Soda aka “Carbonated Greatness” of Durham to do a series of experiential campaign PopUps to help promote the Brood Soda line. Starting with their first experiential PopUp activation at The Streets at Southpoint a General Growth Property (GGP, Inc.) Shopping Mall in Durham, NC.
The Craft Soda maker is known in North Carolina for soda flavors that are all based on an upbeat fun urban feel. Jon Lehman president of Brood Soda stated “We have done a lot of events in the community, but engaging consumers with GGP in the DEMN photo booth produced more smiles than we've ever seen. It was a marketing dream come true."
Having started in 2012 Brood is known in the hospitality bar scene for small batches of unique experiences in a bottle. Brood has found a niche among craft consumers who are eager for new flavors and handcrafted refreshments with all natural ingredients. Mr. Lehman went on to state “DEMN really surpassed our expectations in introducing our product to new consumers in a very affordable way and, most importantly, in an unforgettable way that really engaged everyone with social media that participated at our first event.”
Based in Salem, New Hampshire, DEMN provides an advertising network of 2,200 in-venue permanent placement kiosks across the United States. Current locations include high profile retailers, malls, cinemas, restaurants, hospitality venues, and national amusement centers who have opted in for a new revenue stream to include ad-enabled branded experiences.
The multi-sensory booths offer high-quality image/video capture, editing, and manipulation in addition to the ability to post to social media for online distribution and viewing. Dubbed “The Reaction Booth” by some marketers the kiosks allow media buyers and ad agencies to engage with pre-roll while broadcasting guest participation reactions live to social media. Unlike a traditional photo booth, this experience is completely free to the end-user paid for by the brand sponsoring the campaign. Each kiosk can be customized to fit a client’s needs creating a unique immersive activation while costing less than traditional campaigns by using a pay per engagement model.
Brood Soda Activation Videos
First Activation Recap Video:
Social Media Testimonials Recap Video:
About Brood Soda
Unique flavors of Craft Soda with all natural ingredients sold in the best establishments of North Carolina since 2012. Find out more athttp://www.BroodSoda.com
GGP, Inc. is an S&P 500 company focused exclusively on owning, managing, leasing, and redeveloping high-quality retail properties throughout the United States. GGP is headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP.
About Digital Experiential Media Network
DEMN is the advertising arm of Innovative Foto. Working with media buyers, ad agencies, integrated media, and experiential producers DEMN focuses on bringing the latest in multi-sensory kiosks to the industry. The network allows experiential ad agencies to truly deliver self-serve interactive imaging campaigns, mobile advertising, social media amplification, and audience measurement data all under one easy to use platform.
Learn more at http://www.DXMNUSA.com
For additional information please contact:
Director of Innovation & Media Sales
Digital & Experiential Media Network Division