ELAN Media & Quividi Jointly Introduce Quividi’s Audience & Attention Analytics in Qatar
How can ELAN Media’s DOOH Network Help you to know your Audience in Real Time and Real Life?
1st of October 2017, Doha, Qatar: ELAN Media, a leading company specialized in crafting innovative communication and advertising landscapes, and Quividi, the industry standard for Audience Analytics in Digital Out-of-Home (DOOH) held an official joint event to announce their partnership and to introduce the new Anonymous Video Analytics technology (AVA) which allows ELAN Media to measure accurately the audience of their Digital- Out- of- Home assets in real time and real life. The event took place at Novo Cinemas, 7 Stars Theater, the Pearl, Qatar.
During the event, which was attended by international creative and media agencies, advertisers from international and local retail brands, and executives of Mall of Qatar & Doha Festival City; Mr. Jamie Ball, Chief Operating Officer of ELAN Media and Mr. Denis Gaumondie, Chief Marketing Officer of Quividi, highlighted the benefits of Quividi’s Advanced Audience Measurement technology, now deployed across ELAN Media’s digital MUPIs at MoQ & DFC. The technology provides in-depth data to measure the performance of ad campaigns and provide real-time insights about audience’s profile.
ELAN Media and Quividi also exhibited a live demo of an interactive advertising campaign on a digital screen; where the content of the demo changed depending on the gender and outfit color of the watcher standing in front of the screen.
Commenting on this partnership; Ball said: “We are immensely proud of this partnership. Accurate and transparent data in today’s advertising market has become a crucial basis that advertisers use to build and tailor their campaigns upon. Introducing AVA in Qatar for the first time confirms ELAN Media’s position as a frontrunner in embracing technology into the field of digital- out- of- home advertising”.
Ball explained, “The data ensures accountability across all levels of our ad campaigns. It allows advertisers to measure consumers’ engagement with their content; and serves as a catalyst to help them optimize their campaigns in real time to achieve better return on investment (ROI). For example, since April 23rd, 2017, we’ve measured more than 50.5 million people walking by our assets at MoQ & DFC. We know their demographic profile, how much time they spent in front of the screens, and how engaged they were with the content of each ad. This is a new level of granularity, that has never been seen for DOOH in the region, will enable brands to optimize their media campaigns in new ways”.
Ke-Quang Nguyen-Phuc, Quividi CEO, said “The introduction of Quividi’s advanced audience & attention measurement solution in Qatar brings a wealth of data, insights and interactive capabilities hitherto unavailable in the region's DOOH industry. We are privileged to have ELAN Media, the most advanced DOOH network owner in Qatar as well as the Middle East, as a partner, and we are looking forward to bringing our international and long experience within mall environments to support them and further engage and monetize their DOOH audience.”
He added: “Elan Media will now provide advertisers and agencies with the most accountable DOOH metrics and will be able to safely embrace DOOH’s future towards mass context-aware experiences”.
Quividi’s anonymous video analytic technology measures 900 million persons every month in more than 60 countries around the globe.
ELAN Media, a subsidiary of ELAN Group, aims to create an innovative communication landscape using a mix of media channels that engage customers, achieving numerous audience target opportunities effectively and efficiently. ELAN media owns 240 digital screens that include 'The Iconics', a 72 sqm digital screen in the Mall of Qatar, the 'Axis', a giant 28sqm rotating screen with 360-degree visibility at Doha Festival City, and the 'Torch', the largest roadside digital screen in Qatar, in addition to many others.
About ELAN Media:
ELAN Media is a leading company specializing in crafting innovative communication and advertising landscapes across a mix of media channels to engage consumers and energize brands.
ELAN Media is committed to driving innovation and excellence in advertising to become a first-class regional media company. It combines diversified advertising platforms including Digital, and Static Out-of-Home, Cinema, and Online to deliver effective advertising and creative opportunities for brands.
ELAN Media has pioneered Digital Out of Home (DOOH) advertising in Qatar by introducing the most advanced DOOH network in the region at Mall of Qatar, Doha Festival City, and Ezdan Mall. It is also the exclusive representative of Huffington Post Arabi in the region, Qatar Living, M’zad Qatar, Novo Cinemas, as well as other major online platforms.
ELAN Media operates as a joint venture with JC Decaux, the number 1 outdoor advertising company in the world. ELAN Media is a subsidiary of ELAN Group, a dynamic and innovative company delivering world-class experiences in media, entertainment, events and city beautification.
Learn more about Elan Group at www.elan.qa
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For additional Information on Elan Group, Please Contact:
Corporate Communications Manager
QDB Building B, Floor 3-5, Grand Hamad Street,
P.O. Box 24953 – Doha, Qatar
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Quividi’s In Real-Time & In Real Life data unlock the full potential of programmatic trading and contextual advertisement for screen network operators, agencies and advertisers.
Created in 2006, Quividi is the industry standard for Audience and Attention Analytics in DOOH with over 500 end-customers and 1 billion people counted every month in 60+ countries. Quividi’s computer-vision technology measures MRC-compliant viewability and views, which elevate DOOH to the most accountable digital medium available today. Its creative and marketing suite also enables campaign creation and optimization, based on context and audience engagement (demographics, mood, environment).
Quividi’s solutions fully respect privacy, they never store any face images or collect any biometric identifiers and personal data.
Learn more about Quividi: www.quividi.com
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For additional Information on Quividi, Please Contact:
Chief Marketing Officer – Quividi