Firefly Joins DPAA

Company works with rideshare drivers to install ad displays atop vehicles, adding to drive time profits


NEW YORK, Jan. 7, 2019 – DPAA, the leading global organization for everything digital out-of-home, announced today that Firefly has joined its membership ranks. 

San Francisco-based Firefly connects brands, rideshare drivers and local city governments. The company operates a first-of-its-kind network of “situationally aware” digital smart screens mounted to existing rideshare vehicles. The average driver on Firefly’s network generates an additional $300 per month in free cash flow, effectively adding 20 percent more profit to their drive time. 

The company works with municipal governments to provide information on city mobility conditions and follow best practices in privacy. Its GPS sensors provide granular insight so transportation agencies can make informed decisions and policy. Additional sensors have the potential to address pressing urban ailments like pollution levels, pavement condition and street lighting. 

Firefly also supports small businesses such as coffee shops, restaurants and boutiques by allocating an additional 10 percent of unsold screen time to non-chain small businesses. 

Barry Frey, DPAA President & CEO, said, "Firefly has hit on a winning formula that is a big win all around: for rideshare drivers, municipalities and local businesses. The company’s technology delivers the right message at the right time, with pin-point geographic accuracy. We welcome Firefly to our community of members and look forward to working with them to help grow their business.”

Michael Hudes, Chief Revenue Officer Firefly, said, “We are proud to become members of DPAA’s digital out-of-home community and plan to enthusiastically participate in their events and meetings.”

DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. 

To deliver on their promise of “Digital Out of Home Everything," DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

Recently, DPAA launchedWE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.

About Firefly (www.fireflyon.com)       

Firefly connects people, governments and businesses to build smarter, safer and more sustainable cities. The company works directly with rideshare drivers to install its proprietary advertising displays atop their vehicles that adds 20 percent more profit to their drive time. Firefly's technology delivers the right message at the right time, cutting through the noise of a booming space and leading to highly effective campaign-engagement. These proprietary screens are customized and enabled to geo-local advertising based on driver routes and location. 

Founded by Kaan Gunay and Onur Kardesler, Firefly is located in San Francisco and backed by notable investors including NFX, Pelion Venture Partners, Decent Capital (Tencent founders), Stanford’s StartX Fund, Chesterfield Investments, Industry Ventures, Muse Capital, Cross Culture Ventures, and individuals including Lime founders Toby Sun and Brad Bao, Jeffrey Housenbold (SOFTBANK Vision Fund) and Patrick Schwarzenegger. 

About DPAA (www.videoeverywhere.com)

Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created astrong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.

DPAA's annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit was held October 30 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.

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Barry Frey on Twitter: @barryfrey

CONTACT

Mark Braff 

Braff Communications LLC

201-612-0707

mbraff@braffcommunications.com